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The Home Depot Appoints New CIO, Creates Customer Experience Role

Retail TouchPoints

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

Starting as a Senior Designer in 2006, he worked his way up to VP of Innovation before he left the company in 2017. Using Mobile as the Community’s ‘Connecting Thread’ As True Religion grows and nurtures its community, digital will obviously be a core component of its strategy.

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3 Post-COVID Benefits of Contactless Payments for Retailers (and 3 for Customers)

Retail TouchPoints

That said, tap-to-pay options still require a physical terminal and can sometimes stall with false declines, requiring customers to touch the terminal when they insert or swipe a card, whereas mobile wallets and solutions that turn the customer’s phone into the point of payment offer a true contactless solution.

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How Best Buy, Nordstrom and Ulta Are Nailing the Brick and Click Customer Experience

Sailthru

But more than that, they illustrate the opportunity brands have to leverage their scale and modernize the customer experience. Instead, we tend to build up mental schemas, with a brick and click customer journey that includes online, mobile and yes, physical touchpoints. Our brains don’t work that way.

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Best Headless Commerce Platforms in 2023

GetElastic

Commerce Layer Headquarters: Prato, Italy Number of Employees: 34 Website: [link] Company Overview: Commerce Layer is a headless commerce platform and order management system that lets brands add global shopping capabilities to any website, mobile app, chatbot, or IoT device.

Magento 147
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

lets you send targeted messages to your customers that you can craft based on how they interact with your business. The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. Basically, it makes personalized messages simple.

Marketing 362
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NRF’s Big Show: Addressing the knowing-doing gap

Steve Dennis

Every year, for the better part of a decade, we have heard speakers talk about how the the channels are blurring, how we are moving to a mobile-first customer journey, how important it is to root out friction in the customer experience, how data must be leveraged to provide a more personalized experience and on and on.

Vend 98