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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. And this recommendation makes sense, as research from video creator Wyzowl found that 73% of consumers prefer to watch a video to learn about a product or a service.

Marketing 301
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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Technology is restructuring how money moves. Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. 1999: Thanks to Ericsson and Telnor Mobil, mobile phones could be used to purchase movie tickets.?.

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214
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Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce

Retail TouchPoints

Similar to competitors like eSalon, you can answer a set of questions to arrive at a recommended personalized hair color product ready to be delivered every few weeks. He is an e-Commerce veteran with over a decade in leadership roles at innovative e-Commerce technology companies. Drew Lau is VP of Product at Mobify.

eCommerce 265
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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Both B2A and C2A are focused around increased efficiency within the government via the support of information technology. 2014 Apple Pay launches as a form of mobile payment.

eCommerce 417
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Interview with PeakActivity CEO About Composable Commerce 

Kibo

It’s the foundational concept behind any composable technology, including composable commerce. PeakActivity is a partner to many brands to help them with growth in eCommerce and innovative technology experiences. Composability, as defined by Gartner , means “creating a business made from interchangeable building blocks.”