The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce
Retail TouchPoints
MARCH 21, 2023
“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Sellers’ relationship with Amazon feels akin to the love-hate dynamic between gamblers and their favorite casino.
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