5 Gen Z Stats Marketers Need to Know
Sailthru
JUNE 16, 2023
Born between 1997 and 2012, Gen Z wields nearly $100 billion in purchasing power. 56% of Gen Z have made an in-app purchase with their mobile phones in the last year. The growth of in-app purchasing underscores the importance of mobile optimization. Ensure that your privacy policies are easy to find and even easier to update.
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