The Ultimate Instagram Marketing Guide for Ecommerce Stores


On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

Electronic Bill Presentment And Payment (EBPP) Is Undergoing A Sea Change — Catch The Wave!

Forrester eCommerce

Fun fact: I’ve been researching billing for Forrester since 2012. But 2018 was a year unlike any other in my billing research. For the first time, the majority of my client inquiries on the topic came from financial services companies.

Five Myths Of Digital Transformation

Forrester eCommerce

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped.

US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Forrester eCommerce

in 2018, the fastest growth since 2012. At the midpoint in 2018, the US tech market is on track to grow by 6.7%

Join Us At Forrester’s Annual CX Europe Forum November 13-14

Forrester eCommerce

Back in 2012 I attended Forrester’s CX Europe event for the first time – at the time, as a Forrester client. This November, six years later, I’m delighted that I’ll be hosting the event. Personally and professionally, hosting CX Europe, falls under the category of BHAG (Big Hairy Audacious Goal). I can’t begin to tell you how excited […]. age of the customer

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How can pureplay retailers impress customers?

Retail Technology Review

In 1950 there were 600,000 retail stores in the UK, in 2012 there were 290,000, and just 220,000 are predicted to survive in 2020. By Matthew Robertson, Co-CEO NetDespatch. Physical stores are not what necessarily attracts shoppers to make a purchase in the mobile era and pureplay retailers are looking to take advantage of the shifting structure in retail

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]


In 2012, mobile sales accounted for 10% of total purchases across BC stores. Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them.

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So, You Want to Open a Repair Shop? Here are 4 Things to Consider.


since 2012. In 2017 the repair industry saw a revenue stream of $4.0 Billion and since, has experienced a steady growth of 5.5% At a glance, it appears that the booming repair industry isn’t going anywhere but up! Repair


WEBINAR: Evolving Beyond Email in Ecommerce


The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. Ecommerce has changed drastically in the past few years. While this growth is great news for B2C brands, it’s also created a highly competitive market. . Even just five years ago, a repeat purchase was easier to achieve.

Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan


In 2012 and 2013, passengers leaving Japan on selected flights to the U.S. A group of visitors during the holiday season in the 1970s discovered that finding turkey in Japan was extremely difficult. Instead, they opted for a fried chicken Christmas dinner.

Is Your Job Up For Grabs By Chatbots?

Retail TouchPoints

New industries are not labor intensive,” said Ford, making the following comparison: • In 1979, General Motors generated $11 billion in earnings (measured in 2012 dollars) and employed 840,000 workers; • In 2012, Google generated $14 billion in earnings, 20% more than G.M.,

Five Golden Taxes Of The Holidays

Retail TouchPoints

Gail Cole, Avalara Content began researching and writing about sales tax in 2012 and has been fascinated with it ever since. By Gail Cole, Avalara December brings retailers plenty of holiday cheer, but it can also bring plenty of stress.

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Sustainability is Big Money and Retailers are Missing Out


In 2012, Dave Luba and Kalen Emsley came up with a simple idea to sell clothes: for every item sold, their company plants 10 trees. The two Saskatchewan business students would go on to found Tentree.

Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?

Retail TouchPoints

and Glossier have taken retail by storm in recent years — in fact, $3 billion in venture funding has gone to DTC brands since 2012, according to CB Insights. Direct-to-consumer (DTC) brands such as Dollar Shave Club , Casper.

Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

Retail TouchPoints

He founded Brightblue Consulting in 2012 to offer businesses independent and unbiased predictive media analytics and started a step change in how analytics is used in the commercial environment. By Michael Cross, Brightblue Consulting Consider it’s the late 1980s.

13 Automotive Ecommerce Sites Revving Up Online Sales


billion in 2018 , representing a 121% increase compared to 2012 revenue. billion increase every year between 2012 and 2017. ecommerce revenue from auto and parts retail sales are projected to reach $51.6

Home Improvement Retailer Goes From 10×10 Garage to 30,000 Square Foot Warehouse

Etail Solutions

He knew opportunity when he saw it – it was 2012 and Amazon was continuing its explosive growth and people already were starting to prefer buying even everyday items like tools, hardware, and home improvement products online. He knew how to sell – he’d spent more than 40 years in retail.

Survival Guide for Brands: How to Protect Your Margins


When Dollar Shave Club rocked the shaving scene in 2012, they carved a path direct to the digital consumer’s heart: Fulfilling a need with a convenient solution and creating viral and engaging content. At the basis of each of these tactics was trust-building and purchase-driving content, data-driven insights, relevant experiences, and understanding the digital landscape is constantly changing

The Great Sears Demise: What Can Retailers Learn?

Retail TouchPoints

in 2012 to 0.48 It had been predicted by multiple retail analysts for quite some time, but the long and winding road for Sears finally reached its inevitable conclusion — bankruptcy.

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Pier 1 Imports: From bad to worse to dire

Steve Dennis

While they relaunched online selling in 2012, their approach was more about seeing it as a separate channel, rather than also a key driver of brick & mortar sales. Pier 1 Imports reported quarterly results last week and—there’s just no nice way to say this—they were awful.

Why Unique Coupon Code Are Important


Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. This week we’re focusing on a simple aspect of these campaigns that many campaigns work with – coupon codes.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

In 2012, Bonobos partnered with Nordstrom, exchanging its knowledge on branding and email marketing for stores to sell its clothing. Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it.

Insights For All: Data-Driven Innovation And The Retail Ecosystem

Retail TouchPoints

Passionate about numbers and statistics, he founded the company in 2012 and has since served as the CEO, growing the company exponentially and promoting the importance of UX to optimize the customer journey.

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Who is Winning the eCommerce War- Amazon or Alibaba

Ecommerce Platforms

Over the past 4 years, from 2012 to 2016, Amazon's GMV figures have grown from USD 61 billion to 136 billion. Alibaba's growth rates have been higher- they've grown from USD 171 billion in 2012 to about 547 billion in 2016.

Will The Best Buy Rebrand Be A Better Look?

Retail TouchPoints

Last week, Best Buy launched a branding refresh , including an updated Best Buy logo, a new look and feel with updated colors, photography and conversational language and a new tagline: “Let’s talk about what’s possible.” New commercials and digital videos highlighting the experience debuted May 13.

Drake, and the psychology of Free Shipping.


Rao ( 2012 ) When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts. Journal of Marketing: July 2012, Vol. Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization.

The Empowered Marketer: Power Customer Acquisition the Smart Way


Back before 2012, we had a much wider mix of brands in our portfolio. We were really focused on search optimization and digital channels until some of the shifts with organic Google rankings in 2012. It’s not easy to optimize. As marketers, we’re constantly A/B testing every little thing. Add an emoji to that subject line, make that ad copy a bit punchier, and try switching the website CTA to orange instead of blue.

5 Ways to Boost Your Ecommerce Conversions


In 2012, they decided to eliminate the word “sale” from their marketing materials. This is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate.

3 Stats That Will Challenge Everything You Thought You Knew About The “Retail Apocalypse”


Although Q2 2018 mall vacancies were at the highest level since 2012 , it’s not because millennials don’t like the mall. It’s only a matter of time until malls cease to exist and we all have carpal tunnel from shopping exclusively on our mobile devices, right? Wrong.

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What You Need to Know About the PSD2 and Strong Customer Authentication


You may recall the initial Payment Services Directive (PSD) established by the European Commission that was initially adopted in 2007, then updated in 2009 and again in 2012.

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Strikingly Review: Simple Website Builder (June 2019)

Ecommerce Platforms

Strikingly, a software company founded in 2012, launched a simple and effective way to create one-page websites in a matter of hours. These days, if you want your business to be successful, you need to be active online.

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5 Lead Magnet Ideas to Increase Revenue in Your Ecommerce Store


Between 2012 and 2017, the number of people using the internet grew by 82% , which speaks to how much information is available online. The majority of people who land on your ecommerce site won’t buy anything. They’ll likely browse your for a few minutes and then leave.

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Seriously Silly Socks: Personalization + pick, pack, ship simplification.


Year founded: 2012. Why they won. Seriously Silly Socks won the Innovation Awards Grand Prize of $10,000 and a fully paid trip to a Retail Conference of their choice.

Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable


As far back as 2012, we pioneered an enterprise-grade commerce solution that integrates directly with Adobe. Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce.

Highlights from Web Summit

Ecommerce Platforms

Attendance shot up to 4,200 in 2012. The next Web Summit conference is months away (November 6-9, 2017), so we’d thought we’d take you down memory lane and go over some of the highlights of one of the largest and fastest-growing technology conferences in the world.

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5 reasons CMOs should care about their commerce architecture


Previously published on LinkedIn. Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time.

Tom e-Commerce Marketing Fails and Mistakes – Good Intentions that Backfired

Onilab User Guides

In 2012, McDonald’s invited its customers to share the (supposedly) happy memories related to one of the world’s biggest burger chains. The e-commerce industry gives marketers freedom in promotional campaigns and design.

Ecommerce Technology: Augmenting Reality Augments the Bottomline


One of our clients, Virgin Media, launched an app with augmented reality features as early as 2012. Augmented reality is an ecommerce technology changing the way people buy online.

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies


According to Farm Bureau Finance Services , in 2012—in which American Express encouraged small businesses to take advantage of the holiday—$5.5 For a tradition that only dates to 2010, you have to hand it to Small Business Saturday.

What Tinder Can Teach Us About Growth Marketing


Since the application was launched in 2012, it has experienced explosive growth. Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity.