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Beware The Stereotype: Gen Z Isn’t The Most Actively Green Generation

Forrester eCommerce

Businesses and media tend to catalog Gen Z (individuals born between 1997 and 2012) as the sustainability generation. Media hype surrounding young environmental activists like Greta Thunberg reinforces this stereotype. But brands and retailers should beware this boilerplate assumption.

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Apple Breaks The Shackles On Mapping Data

Forrester eCommerce

When Apple launched Apple Maps in 2012, it didn’t go so well. The launch wound up on the show Silicon Valley as an example of just how badly a launch could go. Part of the challenge is that Apple was forced to rely on third-party mapping data providers. Things didn’t work out so well. And […].

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The Ultimate Instagram Marketing Guide for Ecommerce Stores

BigCommerce

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is…

eCommerce 404
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Five Myths Of Digital Transformation

Forrester eCommerce

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation.

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Electronic Bill Presentment And Payment (EBPP) Is Undergoing A Sea Change — Catch The Wave!

Forrester eCommerce

Fun fact: I’ve been researching billing for Forrester since 2012. But 2018 was a year unlike any other in my billing research. For the first time, the majority of my client inquiries on the topic came from financial services companies. And while these conversations often started about billing, they ended up in EBPP.

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L’Oréal to acquire Aesop for $2.5B

RetailDive

which took a majority stake in 2012 and also operates The Body Shop. The beauty corporation is buying the luxury brand from Natura & Co.,

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FTC hints at updating environmental claim guidelines

RetailDive

The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

Retail 90