The Ultimate Instagram Marketing Guide for Ecommerce Stores


On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Forrester eCommerce

in 2018, the fastest growth since 2012. At the midpoint in 2018, the US tech market is on track to grow by 6.7%

Five Myths Of Digital Transformation

Forrester eCommerce

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped.

Join Us At Forrester’s Annual CX Europe Forum November 13-14

Forrester eCommerce

Back in 2012 I attended Forrester’s CX Europe event for the first time – at the time, as a Forrester client. This November, six years later, I’m delighted that I’ll be hosting the event. Personally and professionally, hosting CX Europe, falls under the category of BHAG (Big Hairy Audacious Goal). I can’t begin to tell you how excited […]. age of the customer

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184: How My Student Ron Makes 7 Figures Selling Childrens Wall Decals Online

My Wife Quit Her Job

I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. Today I’m really happy to have Ron Eiger on the show.

How can pureplay retailers impress customers?

Retail Technology Review

In 1950 there were 600,000 retail stores in the UK, in 2012 there were 290,000, and just 220,000 are predicted to survive in 2020. By Matthew Robertson, Co-CEO NetDespatch. Physical stores are not what necessarily attracts shoppers to make a purchase in the mobile era and pureplay retailers are looking to take advantage of the shifting structure in retail

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]


In 2012, mobile sales accounted for 10% of total purchases across BC stores. Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them.

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Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan


In 2012 and 2013, passengers leaving Japan on selected flights to the U.S. A group of visitors during the holiday season in the 1970s discovered that finding turkey in Japan was extremely difficult. Instead, they opted for a fried chicken Christmas dinner.

Is Your Job Up For Grabs By Chatbots?

Retail TouchPoints

New industries are not labor intensive,” said Ford, making the following comparison: • In 1979, General Motors generated $11 billion in earnings (measured in 2012 dollars) and employed 840,000 workers; • In 2012, Google generated $14 billion in earnings, 20% more than G.M.,

WEBINAR: Evolving Beyond Email in Ecommerce


The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. Ecommerce has changed drastically in the past few years. While this growth is great news for B2C brands, it’s also created a highly competitive market. . Even just five years ago, a repeat purchase was easier to achieve.

Five Golden Taxes Of The Holidays

Retail TouchPoints

Gail Cole, Avalara Content began researching and writing about sales tax in 2012 and has been fascinated with it ever since. By Gail Cole, Avalara December brings retailers plenty of holiday cheer, but it can also bring plenty of stress.

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Home Improvement Retailer Goes From 10×10 Garage to 30,000 Square Foot Warehouse

Etail Solutions

He knew opportunity when he saw it – it was 2012 and Amazon was continuing its explosive growth and people already were starting to prefer buying even everyday items like tools, hardware, and home improvement products online. He knew how to sell – he’d spent more than 40 years in retail.

The Great Sears Demise: What Can Retailers Learn?

Retail TouchPoints

in 2012 to 0.48 It had been predicted by multiple retail analysts for quite some time, but the long and winding road for Sears finally reached its inevitable conclusion — bankruptcy.

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13 Automotive Ecommerce Sites Revving Up Online Sales


billion in 2018 , representing a 121% increase compared to 2012 revenue. billion increase every year between 2012 and 2017. ecommerce revenue from auto and parts retail sales are projected to reach $51.6

Survival Guide for Brands: How to Protect Your Margins


When Dollar Shave Club rocked the shaving scene in 2012, they carved a path direct to the digital consumer’s heart: Fulfilling a need with a convenient solution and creating viral and engaging content. At the basis of each of these tactics was trust-building and purchase-driving content, data-driven insights, relevant experiences, and understanding the digital landscape is constantly changing

Insights For All: Data-Driven Innovation And The Retail Ecosystem

Retail TouchPoints

Passionate about numbers and statistics, he founded the company in 2012 and has since served as the CEO, growing the company exponentially and promoting the importance of UX to optimize the customer journey.

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Will The Best Buy Rebrand Be A Better Look?

Retail TouchPoints

Last week, Best Buy launched a branding refresh , including an updated Best Buy logo, a new look and feel with updated colors, photography and conversational language and a new tagline: “Let’s talk about what’s possible.” New commercials and digital videos highlighting the experience debuted May 13.

Drake, and the psychology of Free Shipping.


Rao ( 2012 ) When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts. Journal of Marketing: July 2012, Vol. Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization.

3 Stats That Will Challenge Everything You Thought You Knew About The “Retail Apocalypse”


Although Q2 2018 mall vacancies were at the highest level since 2012 , it’s not because millennials don’t like the mall. It’s only a matter of time until malls cease to exist and we all have carpal tunnel from shopping exclusively on our mobile devices, right? Wrong.

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Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window


Here are my traffic stats for November 2012 on Quick Sprout. But still, there really wasn’t any growth from January to November of 2012. You’ve heard people telling you that you need to write in-depth content because that’s what Google wants.

What Tinder Can Teach Us About Growth Marketing


Since the application was launched in 2012, it has experienced explosive growth. Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

In 2012, Bonobos partnered with Nordstrom, exchanging its knowledge on branding and email marketing for stores to sell its clothing. Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it.

Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable


As far back as 2012, we pioneered an enterprise-grade commerce solution that integrates directly with Adobe. Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce.

Who is Winning the eCommerce War- Amazon or Alibaba

Ecommerce Platforms

Over the past 4 years, from 2012 to 2016, Amazon's GMV figures have grown from USD 61 billion to 136 billion. Alibaba's growth rates have been higher- they've grown from USD 171 billion in 2012 to about 547 billion in 2016.

The Empowered Marketer: Power Customer Acquisition the Smart Way


Back before 2012, we had a much wider mix of brands in our portfolio. We were really focused on search optimization and digital channels until some of the shifts with organic Google rankings in 2012. It’s not easy to optimize. As marketers, we’re constantly A/B testing every little thing. Add an emoji to that subject line, make that ad copy a bit punchier, and try switching the website CTA to orange instead of blue.

5 Ways to Boost Your Ecommerce Conversions


In 2012, they decided to eliminate the word “sale” from their marketing materials. This is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate.

Ecommerce Technology: Augmenting Reality Augments the Bottomline


One of our clients, Virgin Media, launched an app with augmented reality features as early as 2012. Augmented reality is an ecommerce technology changing the way people buy online.

Seriously Silly Socks: Personalization + pick, pack, ship simplification.


Year founded: 2012. Why they won. Seriously Silly Socks won the Innovation Awards Grand Prize of $10,000 and a fully paid trip to a Retail Conference of their choice.

Strange bedfellows? Legacy retailer and disruptive brand partnerships are on the rise.

Steve Dennis

Nordstrom has been active as well, having added (and invested in) Bonobo’s (menswear) way back in 2012. As the middle continues to collapse —and many well established retailers struggle to move from boring to remarkable —brands must continually seek new ways to become unique, more intensely relevant and truly memorable. One strategy that seems to be picking up steam involves so-called digitally native brands creating alliances with much larger legacy retail companies.

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies


According to Farm Bureau Finance Services , in 2012—in which American Express encouraged small businesses to take advantage of the holiday—$5.5 For a tradition that only dates to 2010, you have to hand it to Small Business Saturday.

Trust Me: 3 Types of Social Proof that Drive Customers to Buy


According to the Nielson 2012 Social Media report, 65% of social media users discover brands, products and services through their social networks. Customers are social beings that are heavily influenced through their friends, family and the testimony of others.

Highlights from Web Summit

Ecommerce Platforms

Attendance shot up to 4,200 in 2012. The next Web Summit conference is months away (November 6-9, 2017), so we’d thought we’d take you down memory lane and go over some of the highlights of one of the largest and fastest-growing technology conferences in the world.

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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller


In 2012, I decided it was time to turn that funky old website into something semi-usable. When my father bought and launched a succulent company called Mountain Crest Gardens to complement his tree seedling business back in the 1990s, it wasn’t a main focus of his.

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Amazon Growth Strategy: How to Run a Multi-Billion Dollar Business Like Jeff Bezos


Is it any surprise they filed for bankruptcy in 2012? 50% Off The Content + Commerce Conference. Learn how online brands are growing to $10,000,000+ in annual sales through the merger of content and commerce right now. This Sept.

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2017 Year in Review


When we started Klaviyo in 2012, we set out to change the way businesses communicate with consumers. It didn’t seem right that the interactions we, as individuals, had with brands and products we liked were so impersonal — so irrelevant and generic.