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Walmart and Shopify Partner in Channel Expansion Effort

ROI Revolution

This news follows similar announcements with other established channels. In this article, Shopify clarifies that Facebook has been a partner since 2015, but that they are newly joining forces with Facebook Shops. Shopify as an omni-channel solution. Social media: Facebook, Instagram, and Pinterest.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Restrict data to the top-performing Google Shopping channel, and the mobile revolution has already arrived. Mobile shopping clicks overtook desktop clicks sometime in the summer of 2015 and continue to rise. The post Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled appeared first on ROI Revolution.

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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. In other words, SEO isn’t dead and it is still an amazing channel. Plus you can no longer build a big business through one channel.

SEO 279
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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. Use your findings from the products that performed well on Prime Day to inform your PPC promotions, especially for the holidays. Published July 30, 2020.

SEO 78
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15 Examples of Great Digital Food Advertisements

Kissmetrics

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Also, adjusting your PPC campaigns seasonally will help you create important audience connections and let your followers know you’re paying attention. Jif Peanut Butter.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

For ecommerce businesses, there are few better advertising tools and channels out there than Google and Facebook. PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X

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Ecommerce Consulting

Kissmetrics

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. An ecommerce consultant can provide you with the step-by-step support you need to achieve these amazing results. 3 Ways an Ecommerce Consultant Can Help Grow Your Business. The pandemic hasn’t been good for everyone.

eCommerce 279