Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

eCommerce CEO

AUGUST 23, 2018

I’ve tested a lot of markets, some failed and some didn’t. ePublishing/eBooks Market Growth. 2016 revenue is roughly $16 billion. Compound annual growth is projected to be around 16% between 2016 and 2020. Self-Paced E-Learning/Online Courses Market Growth. Software-as-a-Service (SaaS) Market Growth.

Download 105

Download Shipping Costs eCommerce Books 105

ROI Revolution

JULY 2, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/1 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

OCTOBER 1, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B 11/4 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 4, 2020

Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. In this exclusive executive report, you’ll uncover: 15 secrets to fortify your multichannel marketing strategy across Amazon, Google, Facebook, and more. 7/2 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

Demac Media

JUNE 8, 2017

You know it and I know it, but it’s always fascinating to break down the actual numbers behind Amazon’s success to see how well they’re doing: Amazon accounted for 43% of US online retail sales in 2016. Amazon shares hit a high of $1000 in early 2017 , with stocks up 40% from 2016. Their market value is currently $478 billion.

Shipping Costs 37

Shipping Costs Shipping Shopify Consumer 37

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Claim your spot! 11/4 update. pre-pandemic. 10/22 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

Demac Media

SEPTEMBER 15, 2017

According to the National Retail Federation , more people opted to skip the madness and did their Black Friday shopping online than in-store in 2016. Marketing Your Pop-Up Shop Pt. Marketing Your Pop-Up Shop Pt. 81% of Millennials still visited a shopping center during the holiday season in 2016. Visual Merchandising 101.

eCommerce 44

eCommerce Shopify Mobile Payment Services 44

ROI Revolution

SEPTEMBER 9, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. The end was in sight pre-Covid.”

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

DECEMBER 3, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update. Social media pandemic performance stats.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. May 20 update. May 14 update. million from 72.8 million last year.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). 11/4 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. The global apparel market was still worth a whopping $1.5 billion in 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. March 31 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. After the most online-centric year since the dawn of digital marketing, the digital triopoly (Amazon, Google, & Facebook) has shifted in some notable ways.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

Demac Media

JANUARY 18, 2018

The average eCommerce store devotes more than 80% of their marketing budget to acquisition , forcing retention to take a back seat – even though 40% of an ecommerce store’s revenue is created by only 8% of its customers. Allocate more marketing budget on your most engaged customers. Email Marketing is your best retention tool!

Customer Loyalty 31

Customer Loyalty Retail Customer Marketing 31

ROI Revolution

OCTOBER 7, 2021

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Digital ad spend in the electronics category will account for 9.2%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. YoY growth.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

increase over what expert marketing analysts expected. By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. The global apparel market was still worth a whopping $1.5 The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. The global apparel market was still worth a whopping $1.5 billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

FEBRUARY 2, 2021

Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). January 26 update. 11/4 update.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

Demac Media

JANUARY 23, 2018

According to a study by Adobe , on Black Friday 2016, retailers who focused on mobile, email, and social reported an average of 30% more sales than stores who only invested in one or two channels. Focus on Loyalty. Why settle for only a few busy months at the end of the year when you can have a steady flow of customers all year?

Social Media 34

Social Media Retail Mobile Shopify 34