2017 B2C Fashion Social Media 
Groove
MARCH 31, 2022
Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. The company primarily sells apparel through its eCommerce website, which was established in 2005. The Challenge.
Kissmetrics
JUNE 14, 2018
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. And, it’s not just for B2C organizations.
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Optimizely
SEPTEMBER 18, 2018
They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.
RTP blog
APRIL 1, 2019
The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year.
BigCommerce
JULY 25, 2018
As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. and internationally.
Optimizely
DECEMBER 21, 2017
Every B2C marketer needs to know about contextual commerce. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?
BigCommerce
OCTOBER 31, 2017
Marketing, social media reviews, customer lifetime loyalty –– all of those are easier when your product speaks for itself. Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Daniel Wallock, Marketing Strategist, Wallock Media.
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