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How Contextual Commerce Improves Customer Loyalty

Optimizely

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing.

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Ecommerce Trend: Furniture Retail Growth Opportunities

Blue Acorn

Download the full “2017 Furniture Ecommerce Report” here. It should be noted that though not a focus of this post, there are numerous B2B digital commerce growth and efficiencies opportunities that have become available to furniture brands in the past couple years. All ecommerce store redesigns include a competitive analysis.

eCommerce 117
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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

Not have to worry about security since SaaS ecommerce companies handle PCI compliance. Three of the most disruptive factors that I’ve seen in my 15 years in digital are mobile, SaaS, and APIs. Voice commerce is going to be the biggest game changer we’ve seen in commerce in probably a decade.

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DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Traditionally physical channels are going digital. Walmart has been on something of an acquisition spree, recently acquiring trendy online fashion brands ModCloth and Bonobos – the retailer’s third and fourth ecommerce acquisitions in less than a year. Stores are vanishing. Re-examine how you go to market. Experiment.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. What is Ecommerce? Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. Ecommerce Timeline: Year Major Ecommerce Event. is founded.

eCommerce 417
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE is the who’s who of ecommerce – and it doesn’t discriminate. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. This year, more than 10,000 ecommerce employees are expected to attend.

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Becoming a “Smart” Speaker: How to Advertise on Audio-Only Devices

ItemMaster

A recent survey by Edison and NPR states that the number of homes featuring a smart speaker or digital voice assistants (think Amazon Alexa or Google Home) has increased by 128 percent since January 2017; today nearly one in five households in the USA have one.