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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. The post 6 Valuable Lessons from Etail East 2018 appeared first on Zaius. Omnichannel is Still Tough to Achieve.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Ideally, this data should be productively used to create better, more personal experiences for consumers. Companies benefit equally from the responsible use of data, in the form of greater customer loyalty or better engagement with information their customers actually care about. The tide is turning.

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Is Amazon finally getting serious about retail profitability?

Steve Dennis

Moreover, in what some see as a risky move —but I see fundamentally as an acknowledgement of customer loyalty, pricing power and a growing need to offset spiraling delivery costs—Amazon is raising the price of Prime membership by $20. Despite customer protestations, I am willing to bet that Amazon comes out way ahead on this move.

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Talking Shop: Dr. Sam’s Simplifies Skincare and Ecommerce App Integrations

Smile.io

The brand launched in 2018 with its award-winning Flawless Cleanser and has been making Dr. Sam’s 20+ years of expert advice accessible and easy to understand ever since. When email marketing is such an important part of your customer experience, you need a great tool for it. Enter Klaviyo.

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7 Major Takeaways from Shoptalk 2018

Optimizely

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. We want to make sure you didn’t miss any of the incredible content at Shoptalk 2018 and learned as much as possible.

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Trends Analysis: Building a Loyal Customer Base With Paid Memberships

ESW

Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. Prime membership figures were revealed by Jeff Bezos for the first time ever in 2018. Loyalty rewards and credit cards bring in the kind of increased income that paid memberships promise.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. That focus on 2018 was important –– and asking them after Cyber Five even more so. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Ecommerce Growth Strategies For 2018.

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