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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. So what should you be thinking about as you move into 2018? How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate.

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Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Forrester eCommerce

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. The post 6 Valuable Lessons from Etail East 2018 appeared first on Zaius.

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B2C CDPs Need To Survive Before They Can Thrive

Forrester eCommerce

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.

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The GDPR And The B2B Seller: Keep Calm And Sell On

Forrester eCommerce

The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. So far, GDPR compliance efforts have largely targeted customer data management, digital marketing, and security. However, […].

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