Future of Retail: How Brands Should Handle Automation In 2019

Forrester eCommerce

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions to Retail.” age of the customer automation predictions 2019 retail promoted

Our Security Recommendations Will Help You Handle The Worst Of What 2019 Throws At You

Forrester eCommerce

Today we released our 2019 Security & Risk Recommendations report. We collected contributions from our colleagues across the Forrester Security & Risk team to identify the most important actions security leaders should take in 2019.

Future of Retail: “Applying 2019 Predictions to Retail” Blog Series

Forrester eCommerce

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.” age of the customer predictions 2019 retail promoted

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Digital Gets Real – A Look Back at Our 2019 Predictions

Forrester eCommerce

age of the customer digital business digital transformation predictions 2019 promotedAfter delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics, and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital roadmaps – […].

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FinovateEurope 2019: Top Three Themes

Forrester eCommerce

The two days of demo sessions are now over, so I wanted to share with you my thoughts on the three themes that dominated FinovateEurope 2019 (apologies for the plane landing at the end.

Pragmatism Rules Finovate Europe 2019

Forrester eCommerce

Finovate Europe is back in full swing, so we wanted to share our impressions of day one. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself. financial services

NRF Big Show 2019 Impressions And Trends

Forrester eCommerce

Last weekend at the NRF Big Show 2019, I walked for miles back and forth across the crowded conference red carpet, meeting with several retailers, brands, and vendors to discuss the current and future state of commerce.

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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

Digitalization In Industry — Observations From Hannover Messe 2019

Forrester eCommerce

Hannover Messe, the leading global trade fair for everything industrial, offers a great opportunity to feel the pulse of digital momentum in the industrial context.

Forrester’s 2019 Business Intelligence Vendor Landscape

Forrester eCommerce

Information technology keeps moving forward at an ever increasing pace. Business Intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors categorized themselves as IT focused and enterprise scalable vs. business user focused BI platforms mostly going after departmental and line of business (LOB) use cases. All legacy […]. advanced analytics business intelligence analytics Forrester Forrester Now Tech Vendor Landscape

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels.

What To Expect At RSA Conference 2019: Cloud As Security Improvement And The Possible End Of The Infosec Gilded Age

Forrester eCommerce

We tried to expose as much as we could of the fantastic variety that you’ll find at RSA Conference 2019. I recently did a webinar with a few of my colleagues from the RSA Conference Advisory Board on precisely this topic, which you can find here.

Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. age of the customer business technology (BT) customer experience digital transformation prediction predictions 2019 promotedWhat do we mean by pragmatism?

The Three Key Actions That Will Define Insurance Tech Investment In 2019

Forrester eCommerce

The Future Will Temper Insurer Optimism In 2019 Insurance business technology teams caught a few breaks in 2018. But 2019 is a different story.

The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses. In this year’s study, we focused on […]. digital marketing ecommerce online retail personalization

CES 2019 Delivers Dazzling Tech But Disappointing Experiences

Forrester eCommerce

I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.

What I See Coming For The Channel In 2019

Forrester eCommerce

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].

Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

Warby Parker. Everlane. Casper. Bombas. Harry’s.

My Top NRF 2019 Takeaways (AKA, News Vs. Nonsense)

Forrester eCommerce

I say this as both an analyst and a recovering retail professional: NRF is like drinking Red Bull. from a 50′ beer bong. for three days straight. on Jupiter. You just know what’s coming, but there is almost no way to prepare for the deluge of […

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China’s Tech Market Will Grow by 4% in 2019 and 7% in 2020

Forrester eCommerce

Growth in China’s technology market will slow in 2019 due to geopolitical tensions and economic pressures but will rebound in 2020. Our just-published China Tech Market Outlook, 2019 To 2020 report forecasts that business and government purchases of technology goods and services will grow by 4% in 2019 and 7% in 2020 in US dollar […].

Tune In To The Top Ten Marketing Podcasts of 2019

Zmags

The post Tune In To The Top Ten Marketing Podcasts of 2019 appeared first on Zmags. Do you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […].

16 Retail Trailblazers To Learn From In 2019

Forrester eCommerce

On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next generation retail experiences.

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The Forrester Wave: Information Archiving Cloud Providers, Q1 2019

Forrester eCommerce

(Caleb Ewald contributed to this blog.) The archiving market may be mature, but it is far from stagnant. In recent years, there has been active consolidation among cloud archiving providers.

The Three Customer Service Megatrends In 2019

Forrester eCommerce

As AI Eats Jobs, Agents Are More Valued Great customer service is not just about cutting costs or making operations more efficient. Instead, it’s a systematic reinvention of established technology, data, and operations — leveraging automation, data, and agents together to exploit each of their unique strengths. Trend 1: AI upends customer service operations. Automation and AI […]. customer service solutions customer service; AI

Backstage Pass: Three Key Takeaways From The 2019 RSA Conference Without Hitting the Expo Floor

Forrester eCommerce

Every year the RSA Conference provides an opportunity to attend a few keynotes and get together with friends, old and new, to discuss trends we’re seeing in the market.

How CRM Will Evolve in 2019

Forrester eCommerce

Modern CRM is delivered as software-as-a-service and microservices, is modular, and offers APIs for easy access to enterprise applications. It empowers customer-facing personnel with the right data about their customers at the right time, in context, so that they can focus on nurturing relationships across journeys even as they cross channels and devices. Today Modern CRM supports […]. CRM applications

The Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live

Forrester eCommerce

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […].

Enable Marketing’s CX Ambitions With Real-Time Interaction Management

Forrester eCommerce

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands.

Cunning plans are in short supply in 2019 Brexit Britain

Forrester eCommerce

I expected (naively some may think) by now that with a withdrawal deal secured by the UK and the EU that I would be able to update my earlier report published last summer.

Accessible Pizza And Other Highlights From CSUN 2019

Forrester eCommerce

Domino’s Pizza suffered a major blow recently: A federal appeals court reversed a lower court ruling* and affirmed that the Americans with Disabilities Act (ADA) does cover the Domino’s websites and mobile apps — and yours, too. The lower court will now examine the extent to which the pizza maker’s digital properties are inaccessible and […]. customer experience user experience accessibility assistive technology

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A (Relative) Newbie’s Impressions of NRF 2019

Forrester eCommerce

2019 marks my third year attending the NRF Big Show. I’ve been to enough shows to have an informed opinion, but few enough that it still feels new. Goldilocks approved! A few quick impressions: China and Brazil are making headlines. NRF says 99 countries were represented in its 37,000 attendees this year. While it’s been […]. industry event retail

Predictions 2019: Customer Experience Comes Under Fire

Forrester eCommerce

customer experience customer experience measurement customer experience strategy predictions 2019Let’s face it: 2018 was not a fabulous year for customer experience.

NRF 2019: It’s A Visionary Retail Revival

Forrester eCommerce

NRF 2019 attracted more than 800 exhibitors that demonstrated to more than 37,000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving: Frictionless retail. Computer vision specialist Scandit, with clients such as Sephora and Louis Vuitton, showed that any retailer can offer a grab-and-go experience like Amazon […

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INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019

Zaius

The post INFOGRAPHIC: How Marketers Plan to Analyze, Buy, and Use Tech in 2019 appeared first on Zaius. When it comes down to it, our lives as marketers revolve around technology.

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Just Published — The Forrester Wave™: Global Continuous Testing Service Providers, Q1 2019

Forrester eCommerce

Digital disruptors and customer-obsessed organizations are improving customer experience (CX) by shortening their software delivery cycles, delivering features in smaller increments, and scaling their existing Agile processes in concert with DevOps.