Pragmatism Rules Finovate Europe 2019

Forrester eCommerce

Finovate Europe is back in full swing, so we wanted to share our impressions of day one. Here are Benjamin’s thoughts: And some further reflections by Aurélie and myself. financial services

FinovateEurope 2019: Top Three Themes

Forrester eCommerce

The two days of demo sessions are now over, so I wanted to share with you my thoughts on the three themes that dominated FinovateEurope 2019 (apologies for the plane landing at the end.

Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

NRF Big Show 2019 Impressions And Trends

Forrester eCommerce

Last weekend at the NRF Big Show 2019, I walked for miles back and forth across the crowded conference red carpet, meeting with several retailers, brands, and vendors to discuss the current and future state of commerce.

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CES 2019 Delivers Dazzling Tech But Disappointing Experiences

Forrester eCommerce

I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.

The Three Key Actions That Will Define Insurance Tech Investment In 2019

Forrester eCommerce

The Future Will Temper Insurer Optimism In 2019 Insurance business technology teams caught a few breaks in 2018. But 2019 is a different story.

What I See Coming For The Channel In 2019

Forrester eCommerce

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].

Consumer Marketing 2019: Beyond The DTC Revolution

Forrester eCommerce

Warby Parker. Everlane. Casper. Bombas. Harry’s.

My Top NRF 2019 Takeaways (AKA, News Vs. Nonsense)

Forrester eCommerce

I say this as both an analyst and a recovering retail professional: NRF is like drinking Red Bull. from a 50′ beer bong. for three days straight. on Jupiter. You just know what’s coming, but there is almost no way to prepare for the deluge of […

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The Three Customer Service Megatrends In 2019

Forrester eCommerce

As AI Eats Jobs, Agents Are More Valued Great customer service is not just about cutting costs or making operations more efficient. Instead, it’s a systematic reinvention of established technology, data, and operations — leveraging automation, data, and agents together to exploit each of their unique strengths. Trend 1: AI upends customer service operations. Automation and AI […]. customer service solutions customer service; AI

How CRM Will Evolve in 2019

Forrester eCommerce

Modern CRM is delivered as software-as-a-service and microservices, is modular, and offers APIs for easy access to enterprise applications. It empowers customer-facing personnel with the right data about their customers at the right time, in context, so that they can focus on nurturing relationships across journeys even as they cross channels and devices. Today Modern CRM supports […]. CRM applications

China’s Tech Market Will Grow by 4% in 2019 and 7% in 2020

Forrester eCommerce

Growth in China’s technology market will slow in 2019 due to geopolitical tensions and economic pressures but will rebound in 2020. Our just-published China Tech Market Outlook, 2019 To 2020 report forecasts that business and government purchases of technology goods and services will grow by 4% in 2019 and 7% in 2020 in US dollar […].

16 Retail Trailblazers To Learn From In 2019

Forrester eCommerce

On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next generation retail experiences.

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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey.

Cunning plans are in short supply in 2019 Brexit Britain

Forrester eCommerce

I expected (naively some may think) by now that with a withdrawal deal secured by the UK and the EU that I would be able to update my earlier report published last summer.

What To Expect From Mobile World Congress 2019 Beyond 5G and Foldable Phones?

Forrester eCommerce

For the first time in 15 years, I will not attend Mobile World Congress. When I mentioned this to some clients, some of them told me: “yes, you’re right, mobile is dead. There is no innovation anymore. It is all about AI and blockchain these days” ?!! I could not disagree more.

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Retail Trends 2019 [video]

GetElastic

The post Retail Trends 2019 [video] appeared first on Get Elastic Ecommerce Blog. Hot off the heels of Retail’s Big Show in New York City this January, Get Elastic observed a lot of consistent retail trends and commerce themes in the market.

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A (Relative) Newbie’s Impressions of NRF 2019

Forrester eCommerce

2019 marks my third year attending the NRF Big Show. I’ve been to enough shows to have an informed opinion, but few enough that it still feels new. Goldilocks approved! A few quick impressions: China and Brazil are making headlines. NRF says 99 countries were represented in its 37,000 attendees this year. While it’s been […]. industry event retail

NRF 2019: It’s A Visionary Retail Revival

Forrester eCommerce

NRF 2019 attracted more than 800 exhibitors that demonstrated to more than 37,000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving: Frictionless retail. Computer vision specialist Scandit, with clients such as Sephora and Louis Vuitton, showed that any retailer can offer a grab-and-go experience like Amazon […

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Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. age of the customer business technology (BT) customer experience digital transformation prediction predictions 2019 promotedWhat do we mean by pragmatism?

WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Zaius

Never fear, because in this webinar, we’ll walk you through how each of these three new titles can fit into your 2019 marketing strategy. The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius.

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How Digital Marketing Will Change in 2019

Kissmetrics

Digital marketing is going to change drastically in 2019. More so, the way content marketing is changing in 2019, and we saw a little of this in 2018, is that you need to update your content. In 2019, start running A/B tests. Expect 2019 to be a crazy year.

Understanding Ecommerce Website Costs and Total Cost of Ownership in 2019

BigCommerce

When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology

NRF 2019 Recap [video]

GetElastic

The overall theme of the 2019 show was on impact and how technology is impacting not only the customer journey, but how retail employees can do their jobs effectively. The post NRF 2019 Recap [video] appeared first on Get Elastic Ecommerce Blog.

The Search For US Tech Talent Will Get Harder And More Costly In 2019

Forrester eCommerce

Forrester has just published our forecast for US tech employment and compensation (see “US Tech Talent Market Outlook: Low Unemployment And Rising Wages Present New Challenges for CIOs“). It has some foreboding news for CIOs and for tech vendors: tech talent will be harder to find and more expensive over the next two years. The […

Photos of NRF 2019

OrderDynamics

Photos of NRF 2019. And of course, let’s not forget about all the photos of NRF 2019! About the Photos of NRF 2019. By no means are the photos that we took exhaustively, but we thought we would share some of the better photos of NRF 2019 that we captured at the show.

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NRF 2019 Observations

OrderDynamics

NRF 2019 Observations . Three Prevailing Themes at the NRF 2019 Resonated Throughout the Expo Hall and at the Presentations. . According to Patagonia’s CEO Rose Marcario, the new mission going into 2019 is to save the planet. Guest Author Retail Events AI NRF 2019 retail trends

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NRF 2019 Early Start

OrderDynamics

NRF 2019 Early Start . NRF 2019 early start, is all about the setup and the pre-show sessions. Here is a snapshot of some of that NRF 2019 early start, business. NRF 2019 early start, really starts here. For us, NRF 2019 early start – began with Microsoft.

Predictions 2019: Customer Experience Comes Under Fire

Forrester eCommerce

customer experience customer experience measurement customer experience strategy predictions 2019Let’s face it: 2018 was not a fabulous year for customer experience.

10 Ways to Boost Your Ecommerce Conversions in 2019

GetElastic

The post 10 Ways to Boost Your Ecommerce Conversions in 2019 appeared first on Get Elastic Ecommerce Blog. Previously published on TA Digital. In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers.

Sneak Peek at NRF 2019 Retail’s Big Show

OrderDynamics

Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. In December we gave you our quick ‘ What to see at NRF 2019 ’ guide. There are just too many things to discuss about NRF 2019 and this year’s events.

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Video Advertising in 2019: Your New Tool to Increase Ecommerce Sales

BigCommerce

Customers are more informed than ever. With greater access to information and decreasing attention spans, competing for that attention is… Content Marketing

The Use of Behavioral Science Has Moved Beyond Marketing

Forrester eCommerce

Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising.

The CMO’s Guide To CES 2019: Customer+Brand+Tech

Forrester eCommerce

Each thing you see at CES may be wondrous, but after you’ve seen five variations of the same hundred things, the net effect is clutter and confusion. Let me help sort things out. I’ve had a week away from mood-lit Alexa-enabled toilets, from fierce ping-pong-playing robots, and from the jingle-jangle morning of walking through unending […].