article thumbnail

How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. The year 2020 will be known as one of turmoil but, hopefully, also one of change. trillion in current exchange rates.

eCommerce 272
article thumbnail

The Ultimate Guide to Cookieless Tracking

Omnisend

While the loss of third-party cookies undoubtedly poses a challenge, digital advertisers can still use a variety of tools to help track activity across multiple channels. Many advertisers have grown accustomed to a multi-touch attribution model, which attempts to identify the contribution of each touchpoint to an eventual sale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

The COVID-induced ecommerce boom of 2020 saw online sales climb across almost all categories last year, including some unexpected ones. were down 6% YoY in 2020, according to TrueCar , online used car sellers like Vroom and Carvana achieved record years. The numbers speak for themselves: Online sales of alcohol in the U.S.

article thumbnail

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In reality, your business can probably use a cross channel advertising strategy that incorporates both platforms. Though, you may scale ads on one channel more than the other. To get the full details on using this multi-channel strategy, see our guide to Google Ads vs Facebook Ads for eCommerce. #3:

article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As That experience in the store is going to matter, as is the online [experience] and communicating with the customer across all channels — that’s what’s really going to matter.”.

Consumer 141
article thumbnail

What is Visual Merchandising?

Wiser

Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines. That’s certainly true, but with the rise of omnichannel retail, strong visual merchandising must also extend to online channels. The Importance of Strong Visual Merchandising. Tell a Story.

article thumbnail

The Complete Guide to Walmart Dropshipping

SellBrite

of retail ecommerce sales in 2020. We’ll be covering what Walmart dropshipping is and how you can get started dropshipping through this unique channel. Keep in mind that you are not required to use any particular fulfillment service, but Walmart makes recommendations and offers shipping guidelines that sellers might find useful.