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GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch

Retail TouchPoints

GameStop ’s highly anticipated NFT marketplace is now live, offering GameStop players and Powerup Pro loyalty customers in the U.S. access to Web3 games and millions of NFT gaming assets. billion of cryptocurrency through NFT marketplaces, up from just $106 million in 2020, according to blockchain analytics firm Chainalysis.

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

During its July 26, 2022 earnings release, LVMH reported revenue of approximately $37.3 Kering — owner of brands such as Gucci , Yves Saint Laurent and Bottega Veneta — reported revenue of more than $10 billion during the first half of 2022, a 16% increase compared to the first six months of 2021. UK and Europe by late 2022.

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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

Not only do they own more metaverse goods (VR headsets and devices, cryptocurrencies or NFTs) than other generations, but 62% said they would like to do things in the metaverse. It makes no sense for a brand that isn’t really playing in metaverse spaces to have cryptocurrency as a kind of token offering.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

PUMA is letting fans experience what it’s like to be one of its athlete ambassadors with a new gaming experience in Roblox called “ PUMA and the Land of Games.” The Gap Teen Club Roblox boutique features a series of games and experiences as well as digital replicas of the current Gap Teen collection.

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eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Whether you buy into its viability in 2022 or not, it’s becoming clearer every day that crypto is here to stay. The use of cryptocurrencies for online shopping has shown parallel expansion. Even for small online retailers, it’s important that you’re not too late to the game. What Is Cryptocurrency?

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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Read below for all the Make it Big Conference details for 2022, including: What is Make it Big? Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference.