Remove 2023 Remove Customer Data Remove Customer Loyalty Remove Technology
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. What is Ecommerce Personalization?

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. For many companies, it is not a matter of “if” there is a data breach, but when.

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Looking Ahead: How Agility, Marketing & Compassion Will Impact Retail in 2023

RetailMinded

As we look ahead into 2023, there are many opportunities, challenges and experiences to anticipate in the New Year. Keeping these key points in mind, let’s look into 2023 with some predictions of what we can expect. Factoring in omni-channel to the best practices of agility and customer care should not be overlooked, either.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Data and Insights: Omnichannel retailing leverages customer data and insights to deliver personalized experiences, whereas multichannel retailing tends to analyze separately. Data-Driven Personalization and Targeted Marketing Leverage the data you collect across all channels to personalize your marketing efforts.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

consumers, 33% joined new loyalty programs last year to save money, and 43% of UK shoppers use the loyalty programs they already belong to more frequently. This has created a pool of consumers primed to be motivated by loyalty program initiatives. He joined as chairman in January 2016, moving to CEO in September 2016.

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