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PERQ Expands into PPC Advertising for Multifamily with Strategic Acquisition

PERQ

PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. With a proven track record in creating effective sales funnels and leading high-performing marketing teams, Caleb Bartlett is a leader in the multifamily industry.

PPC 36
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. It is expected that by the end of 2024, 75% of the global population will have their personal information protected by privacy regulations.

eCommerce 148
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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 With ecommerce and m-commerce continually growing as the most popular online channels, these will likely significantly impact the growth of the online footwear market. Reading Time: 4 minutes. trillion industry.

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

UA data cannot be imported into GA4, and historical UA data will be removed in 2024. Last click attribution models attribute 100% of conversion value to the last channel the customer clicked through before converting. If there is no Google Ads click in the path, the attribution model falls back to cross-channel last click.

Events 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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How to Choose The Right Ecommerce Agency

Kissmetrics

percent by 2024, up from 77.3 Your agency’s approach should be geared toward direct response marketing. They should be able to show you a process they can follow to increase your return on marketing investment and lower advertising costs. NP Digital is my e-commerce marketing company. percent per year.

eCommerce 275