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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago.

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.” Ecommerce sales are expected to hit $6.3

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Lifecycle email marketing tips & examples for 2024

Omnisend

But once they’ve become your customers, their needs would revolve around your brand caring for them. Abandoned cart emails : Abandoned cart emails help you with customer retention and also help to boost your conversion rates. You send them when customers abandon their carts before completing the purchase.

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What is First-Party Data and Why Focus on it in 2024

Smile.io

Ecommerce businesses can leverage it for a deeper understanding of customer preferences and create highly targeted marketing campaigns, ultimately boosting sales, conversions, and customer retention. Knowing about your customers and the channels they come from is key for retargeting.

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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

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How adding services to your products can propel your company growth?

GetElastic

As Gartner aims to prepare application leaders for the accelerated shift towards digital, they predict that, “ By 2024, leading commerce organizations will generate 10% of online revenue from services attached to physical products.”. To learn more about how services attached to products – get the Gartner prediction report here.