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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

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Harnessing the huge marketing potential of subscription services

365 Retail

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . Since then, subscription culture has remained steady, and according to Royal Mail’s recent UK Subscription Box Market report, the UK subscription box market is set to be worth £1.8

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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Personalisation, localisation , top-notch customer service , fast shipping, live online events and a robust social media presence are surefire ways to meet consumer expectations. trillion in 2023.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Digital commerce will increase as a percentage of sales in key markets for luxury brands and retailers,” said Willersdorf.

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How Will Online Buying Evolve in 2022 and Beyond?

GetElastic

The buyer trend for more online and digital experience was already present in the market pre-pandemic, which is why some were ahead of the game as early adopters, but why companies did not prioritize would be interesting 2020 hindsight to learn from. Buying behavior has shifted and we the buyer are expecting better, multi-channel experiences.

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Multi-Channel Retailing: The Ultimate Guide to Engaging Customers On- and Offline

Korona

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Table of contents What is multi-channel retailing?