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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Ecommerce sales are expected to hit $6.3 trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

ecommerce spending is estimated to reach $1.7 trillion by 2027 – representing over 20% of overall retail sales. Additionally, global ecommerce spending could surpass $7 trillion as early as 2025. Here are the three areas retailers need to pay attention to in 2024 in order to deliver better customer experiences in the era of AI.

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4 Reasons to Offer Multiple Ecommerce Payment Options

ESW

Much like omnichannel capabilities give shoppers agency over their experience, when brands offer multiple ecommerce payment options, they remove barriers to purchase and empower the customer. The Benefits of Offering Multiple Ecommerce Payment Options Offering multiple online payment methods benefits customers and brands.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers. The landscape is quickly changing to make B2B ecommerce buying the norm.

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ecommerce in Nigeria – tips for success

Payoneer

Nigeria’s ecommerce market is rapidly growing and is projected to generate a revenue of US$7,627 million by the end of 2023, making it the 39th largest ecommerce market globally. With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027.

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What is Order Management? The Enterprise Retailer’s Guide to Processing, Fulfillment, and More

Fabric

E-commerce is here to stay. The digital marketplace continues to reshape the retail landscape, offering unparalleled convenience and access to a global customer base. In 2022, US e-commerce sales topped $1 trillion , while global e-commerce sales soared past $5.7 What is Order Management?