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Click-and-Collect Gives Customers Frictionless Omnichannel Experience

Pivotree Blog

If you’ve adopted a thriving omnichannel strategy, your retail establishment likely provides customers with both online and in-store purchasing options. The click-and-collect market is projected to reach $703 billion worldwide by 2027. But are these channels seamlessly integrated to optimize their combined impact?

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Walmart Steps Up Ecommerce Investment With Cross-Border Commerce and NFT Projects

Retail TouchPoints

India is already one of Walmart’s top sourcing markets, and the retailer’s new goal is to sell $10 billion in goods from the country annually by 2027. The team also will help Indian sellers meet standards for creating new international product lines and enhance their capabilities in packaging, marketing and supply chain management.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Groundbreaking at the time, but now sorely outdated, UPCs are finally getting a facelift and moving into the 21st century thanks to the GS1 Sunrise 2027 initiative. She’s been an executive with Gap, Lands’ End and Macy’s, defining and managing strategic initiatives with expertise in omnichannel transformation.

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Real-World Reminders Can Make CTV Ads More Impactful

Retail TouchPoints

According to an Insider Intelligence forecast, CTV ad spend will continue to grow through 2027, when it will reach $40.9 Sequencing CTV and DOOH messages is easy with any omnichannel DSP, including Yahoo!, Following completion of the campaign, the stores where the snack food is sold could see increased sales of the new product.

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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

ad spending by 2027 — more than double the $45 billion expected from the sector this year. But number three was in-store and omnichannel sales data. One thing to be sure of is that retail media is set to grow significantly in both size and scale. At the top of the list was traffic quality and traffic scale.

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Conversational Commerce: What It Is and How to Use It (+4 Examples)

Omnisend

For example, Omnisend’s Ecommerce Statistics Report showed that automated and omnichannel communication had up to 102% increase in conversion rates in 2020 versus 2019. from 2020 to 2027. billion in 2027. billion in 2027. Secondly, conversational commerce ties in nicely with the critical omnichannel strategy.

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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

Source: Coresight Research “Building Blocks of the Metaverse: 5G” Both at a consumer and an enterprise level, 5G is still in its infancy, but it’s expected to grow quickly and become the dominant mobile access technology by 2027 reaching 90% penetration in North America within that time, according to Ericsson.