Optimizely
DECEMBER 19, 2017
Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless I’m great at reading minds, your answer is most likely D.
BigCommerce
DECEMBER 19, 2017
Digital commerce continues to be top of mind for online retailers. Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. But within this focus on digital commerce is also increasing pressure from fraudulent activities. . According to a recent survey of North American digital enablers (e.g., ecommerce platform providers) commissioned by Discover® Global Network, mid-sized merchants
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Optimizely
DECEMBER 19, 2017
Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless I’m great at reading minds, your answer is most likely D.
RTP blog
DECEMBER 19, 2017
By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time. In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Now heading into the 10th year of publication for RTP , I thought this would be a good opportunity for a bit of reflection.
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Retail Technology Review
DECEMBER 19, 2017
Widespread snow and sub-zero temperatures across the UK prompted an early flurry of online festive gift buying, with searches around 'Christmas gifts' up 12% week-on-week*, according to data from Summit, specialists in online retailing.
Bootstrapping Ecommerce
DECEMBER 19, 2017
Gift cards aren’t just a product, they’re a powerful marketing tool you can use to increase your conversion rates, you just need to know how to use them. The post How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates appeared first on Bootstrapping Ecommerce.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Wiser
DECEMBER 19, 2017
This is a guest article by Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand.
Bronto
DECEMBER 19, 2017
Triggered messages are some of the most effective emails you can send, and they do a lot of the heavy lifting for you, too. The post Pull the Trigger: 5 Campaigns You Should Be Running Right Now appeared first on Bronto Blog.
Retail Technology Review
DECEMBER 19, 2017
More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store.
ecomdash
DECEMBER 19, 2017
If your return rate is too high for a product, Amazon will not allow you to sell it anymore. Use these tips to to lower your return rate on Amazon. Read more. The post How to Lower Your Return Rate on Amazon appeared first on ecomdash.
Sailthru
DECEMBER 19, 2017
Don’t forget to download Raizlabs + Sailthru’s Ultimate Guide to Mobile App Messaging and Engagement for comprehensive strategies and tactics to fuel engagement with your mobile messaging. Mobile conversion has officially crossed the chasm. With reports showing that mobile purchases drove 37% of sales on Black Friday and 40% of sales on Cyber Monday , mobile is no longer just an engagement channel, but a true revenue channel.
Talkoot
DECEMBER 19, 2017
A key trend in 2017 for the apparel industry is its embrace of agile software methodologies. From a product content creation point of view, a key trend in 2017 for the apparel industry is its embrace of agile software methodologies. To get the right products to market quickly, fast fashion is embracing a flexible and adaptive software development mindset and a customer-centric, demand-driven strategy.
Canadian Special Events
DECEMBER 19, 2017
For those of us that attend a lot of events and love fashion, we look forward to this time of the year when what you wear is almost as exciting as where you go. This year’s party outfit mantra is “is anything goes” with an eclectic mix of holiday fashions gracing the pages of our favourite magazines. Just for fun, we thought, why not check in with our readers to find out what you will be wearing when you hit the buffet table or the dance floor at this season’s holiday events.
OrderDynamics
DECEMBER 19, 2017
Retail Customer Experience: The Key to Success. I have participated in many vendor presentations and retailer discussions where the phrase “customer experience” has been used. Yet I am frequently in shock by how little time retailers spend on defining the phrase in their own context. Everyone agrees that a positive customer experience is a necessity for retail “winners”.
Speaker: Jason Cottrell and Brian Walker
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.
ChannelAdvisor
DECEMBER 19, 2017
When you leave the house, what are the main things you grab? For the majority of us, it’s the “basics” — keys, wallet/purse, the kids (if you have them), and your mobile phone. In today’s world, the mobile phone is like the American Express card… you “don’t leave home without it.”. In the US alone, there are over 125 million consumers with a smartphone.
Prisync
DECEMBER 19, 2017
Even if your brick & mortar store is already generating a lot of sales, there’s good reason to consider adding an online component. 79 percent of American shop online , with 15 percent saying that they purchase something online every week and 71 percent of worldwide online shoppers believe they’ll get a better deal online than in brick & mortar stores.
Smile.io
DECEMBER 19, 2017
In Starbucks’ latest app release, users will notice an entirely upgraded rewards interface. From the simplified in-app participation triggers to the clarification of program rules, it’s clear that this program refresh had one primary objective: to improve the digital experience for rewards program members.
Dynamic Yield
DECEMBER 19, 2017
The following checklist will help you audit and determine how well you are stacking up to Amazon when it comes to delivering personalized customer experiences. The post The 26-Point Checklist for Closing the Amazon Gap appeared first on Dynamic Yield.
Profitero
DECEMBER 19, 2017
2017 has been another incredible year for eCommerce: we’ve witnessed Amazon’s $13.7 billion acquisition of Whole Foods, Alibaba surpass $25 billion in sales on Singles’ Day alone, and the online price wars between Amazon and Walmart get ever more aggressive. Looking ahead to 2018, we expect another year of fast-moving developments in the eCommerce channel.
Dynamic Yield
DECEMBER 19, 2017
The following checklist will help you audit and determine how well you are stacking up to Amazon when it comes to delivering personalized customer experiences. The post The 26-Point Checklist for Closing the Amazon Gap appeared first on Dynamic Yield.
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