Forrester eCommerce
MARCH 30, 2020
In looking at the experiences of the Asian countries that entered the COVID-19 crisis in January, I believe that the pandemic will play out over four phases in the US. Phase One (Infection) ran from January through mid-March. In this period, there was no social distancing and no active management — the virus was passing […].
Groove
MARCH 30, 2020
Optimizing your social media branding strategy is critical if you're trying to increase interaction and engagement among your audience. You could have tens of thousands of fans on your Facebook page, for example, but you're probably not seeing an increase in ROI if no one is interacting with your posts. The ultimate goal of any social media community is to increase consumer trust among your brand.
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Forrester eCommerce
MARCH 30, 2020
Airlines have a major role to play in the global fight against the COVID-19 pandemic because they are part and fabric of this interconnected world, carrying people and cargo.
My Wife Quit Her Job
MARCH 30, 2020
Right now, there are many ways to advertise your products directly on the Amazon platform. But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? This is where Amazon DSP comes in. Right now there are over 5 million sellers on Amazon. And all of these sellers are fighting for limited eyeballs (~200 million shoppers/month) on the Amazon marketplace.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Forrester eCommerce
MARCH 30, 2020
As with every other major crisis facing the world, whether a global war or a pandemic, humanity prevails through unity, empathy, responsibility and leadership. Tactical and momentary actions alone will not be enough because we have to be prepared for a sustained period of strife. Governments and private sector organizations have a shared responsibility to […].
Steve Dennis
MARCH 30, 2020
Confronted with the escalating coronavirus crisis—and the shockingly dramatic sales declines many brands are experiencing—companies need to re-think their ways of doing business. In some cases, these new efforts are in direct response to the specific challenges posed by the global pandemic. As just one less radical example, some stores are shortening their hours to give their operations teams time to sanitize and restock shelves while at the same time creating special shopping windows for thei
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TradeGecko
MARCH 30, 2020
Health and government officials the world over are working around the clock to maintain the health and safety of their citizens. For small businesses, there’s a growing number of relief programs, including financial assistance, to help them through these difficult times.
Forrester eCommerce
MARCH 30, 2020
Let’s state the obvious: No one wants a fine. But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating negatives are over. Savvy firms with mature privacy programs leverage their work to deliver business outcomes that include superior customer […].
Ecommerce Platforms
MARCH 30, 2020
You don’t need to be a professional website designer to have heard of a tool like Squarespace before. Everyone from influencers looking to develop a bigger online presence, to ecommerce store owners have discussed the pros and cons of a solution like Squarespace in the past. However, there are very few resources out there that cover all of the essentials about what this service does, and how it’s beneficial to your business.
Forrester eCommerce
MARCH 30, 2020
Learn From Charter’s Mistake: COVID-19 Is A Meaningful Moment For Employees Two weeks ago, news outlets reported that Charter CEO Tom Rutledge sent a memo to employees reiterating that despite the growing COVID-19 outbreak, he expected all employees to continue to report to the office. An engineer who took issue with the policy and sent an email to executives and other engineers questioning the policy resigned shortly thereafter.
GetElastic
MARCH 30, 2020
B2B ecommerce: start with a plan. /sites/default/files/blog_images/Start-with-plan.jpg. Carla Gonzales. Tue, 03/31/2020 - 00:00. News and Events. When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope.
ROI Revolution
MARCH 30, 2020
Published March 31, 2020. Have you noticed that your campaigns are now being graded? These scores are part of Google’s Optimization Score, a new Google Ads feature announced in July 2018. Ranging from 0% to 100%, the scores are “ an estimate of how well your Google Ads account is set to perform ,” and can be improved by applying Google-selected recommendations to your bids & budgets, keywords & targets, ad & extensions, and more.
GetElastic
MARCH 30, 2020
B2B ecommerce: start with a plan. /sites/default/files/blog_images/Start-with-plan.jpg. Carla Gonzales. Tue, 03/31/2020 - 00:00. News and Events. When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope.
Omniconvert
MARCH 30, 2020
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner. The post Brian Massey podcast: CRO (conversion rate optimization) as a science appeared first on ECOMMERCE GROWTH Blog.
Speaker: Jason Cottrell and Brian Walker
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.
GetElastic
MARCH 30, 2020
Building a customer-centric ecommerce strategy and roadmap. /sites/default/files/blog_images/header-image.jpg. Mike McMahon. Tue, 03/31/2020 - 00:00. News and Events. “Many ecommerce executives jump into their roles with both limited experience and aggressive management expectations. Trying to wade through the sea of information available is challenging and often frustrating.
Salsify
MARCH 30, 2020
While keeping brand identities intact online may seem like a new challenge stemming from the rise of the digital shelf, maintaining control has long been an issue. Before the rise of the digital shelf, many brands lacked control over the in-store placement, appearance, and pricing of their products.
GetElastic
MARCH 30, 2020
Building a customer-centric ecommerce strategy and roadmap. /sites/default/files/blog_images/header-image.jpg. Mike McMahon. Tue, 03/31/2020 - 00:00. News and Events. “Many ecommerce executives jump into their roles with both limited experience and aggressive management expectations. Trying to wade through the sea of information available is challenging and often frustrating.
Sailthru
MARCH 30, 2020
During these trying times, anxieties are high and nobody is quite sure what “the normal is” yet. Brands’ coronavirus emails should reflect that reality. If consumers perceive your message as benignly tone-deaf, your reputation may suffer. In the best case scenario, they’ll make fun of you on social media. If people perceived you as opportunistic or trying to capitalize on a crisis, you risk much worse fallback down the line.
GetElastic
MARCH 30, 2020
Building a customer-centric ecommerce strategy and roadmap. Mike McMahon. Mon, 03/30/2020 - 18:30. “Many ecommerce executives jump into their roles with both limited experience and aggressive management expectations. Trying to wade through the sea of information available is challenging and often frustrating. I wish I had had a series like this for when I was starting out in B2B ecommerce,” – Mike McMahon.
Retail Technology Review
MARCH 30, 2020
As the Government’s ‘home isolation’ rules kicked in last week, the immediate impact of the Covid-19 Coronavirus on online consumer shopping habits was laid bare. During the first week of the new pandemic guidelines, online retail sales growth was down -2.2% Year-on-Year (YoY), according to the latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers.
GetElastic
MARCH 30, 2020
B2B ecommerce: start with a plan. Carla Gonzales. Mon, 03/30/2020 - 18:30. When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope.
Etail Solutions
MARCH 30, 2020
The world is changing in unpredictable ways, and retailers and brands need flexibility and the ability to adapt now more than ever. In Part 1 of this series, Michael Anderson, CEO and cofounder of Etail Solutions, provides an overview of some of the concepts underlying Distributed Logistics for Digital Commerce and how they can drive… The post Distributed Logistics for Digital Commerce – Part 1 appeared first on Etail Solutions.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
iQmetrix
MARCH 30, 2020
There have been some major changes in the last few weeks as retailers prepare to protect themselves and their staff against COVID-19. As someone who is feeling that pressure, I know that things may seem confusing and scary right now, but there are many positive opportunities for us to focus on, like these retail resources we created!
Bamboo Rose
MARCH 30, 2020
Being opaque isn’t always a bad thing. Leggings, red wine, bedroom curtains—the less we see through, the better. But that’s definitely not the case when it comes to the food we eat. In today’s culture, transparency is everything. Don’t think so? Stop and take a look around the next time you’re […]. The post Why Transparency and Traceability Matter appeared first on Bamboo Rose.
ESW
MARCH 30, 2020
No one wants their eCommerce store to crash on a major sales day. Yet it happens time and time again. Even the biggest brands’ websites are liable to go down. In the last holiday season alone, both Costco and Nordstrom Rack suffered outages on Black Friday that prevented consumers from making purchases, reports Footwear News Digital News Editor Samantha McDonald.
Bamboo Rose
MARCH 30, 2020
Being opaque isn’t always a bad thing. Leggings, red wine, bedroom curtains—the less we see through, the better. But that’s definitely not the case when it comes to the food we eat. In today’s culture, transparency is everything. Don’t think so? Stop and take a look around the next time you’re […]. The post Why Transparency and Traceability Matter appeared first on Bamboo Rose.
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Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt
Kibo
MARCH 30, 2020
The world has turned upside-down for nearly every retailer. Retailers need to think about agility and resilience across every customer touchpoint in order to minimize losses and maintain positive customer relationships during times of extreme change and uncertainty. To help retailers manage through the imminent ups and downs as efficiently and effectively as possible, Kibo has gathered expertise into an eight-point Retail Preparedness Guide.
Kibo
MARCH 30, 2020
The world has turned upside-down for nearly every retailer. Retailers need to think about agility and resilience across every customer touchpoint in order to minimize losses and maintain positive customer relationships during times of extreme change and uncertainty. To help retailers manage through the imminent ups and downs as efficiently and effectively as possible, Kibo has gathered expertise into an eight-point Retail Preparedness Checklist. .
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