article thumbnail

Why B2C Marketers Need a Single Source of Data

Optimizely

If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. Too many marketing platforms.

B2C 150
article thumbnail

How To Choose A BigCommerce Agency To Work With

Groove

Then, we develop buyer personas to showcase the purchase intentions of your business’s ideal customer. We do this by conducting a competitive analysis and identifying the key factors that differentiate your business from the competition. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding eCommerce Business Models: A Guide

Wiser

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Start by conducting a comprehensive market analysis to gauge the demand and competition in your chosen niche. For example, Amazon and eBay. Next, consider your product or service type.

article thumbnail

Do QR Codes Right – Here’s How

Forrester eCommerce

Our recently published research, which includes an analysis of over 125 QR codes, highlights several best practices Brands should use when they implement QR codes into their strategy. Fueled by industry and pandemic forces, QR codes have shot onto the scene at every stage of the CLC.

article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. However, it is important that B2B organizations do not become trapped in a B2C personalization mindset.

B2B 146
article thumbnail

Are Your Buyers Fast or Slow Decision-Makers?

Optimizely

While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset. We did an in-depth analysis of customer behavior across hundreds of B2C brands and found two types of customers pop up again and again.

Jewelry 186
article thumbnail

How to Choose The Right Social Media Agency

Kissmetrics

This boosts customer loyalty and makes people feel more of an affinity with your brand. The expert team at Neil Patel Digital creates winning paid social media campaigns using thorough customer research and data-driven analysis. Increase Engagement. Your goal is to get people to interact with your social media posts.