Why B2C Marketers Need a Single Source of Data
Optimizely
NOVEMBER 16, 2017
If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. Too many marketing platforms.
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