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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

If you’re a small business owner trying to compete in the big leagues , this blog is for you. All you have to do is enter your URL to get a deep, page-level SEO analysis. Enter three additional websites for a competitive analysis. Email lists are often overlooked by startups, entrepreneurs, and small businesses.

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Why Every Seller Should Consider Multi-Platform Analysis

Algopix

One strategy that has become increasingly important in this pursuit is multi-platform analysis. The Digital Marketplace Landscape In recent years, the world of retail and commerce has undergone a seismic shift towards digital marketplaces. This is where multi-platform analysis becomes a critical strategy for success.

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How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. How to Conduct Your Competitive Analysis. If you’re selling Timex watches, a secondary competitor might be a Rolex retailer.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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Wireless 5G Revolutionizing Retail

Retail TouchPoints

What does having a network that can offer high speed and low latency really mean for retailers, and how can they take advantage of it? Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. 5G can Drive Consumer Engagement.

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3 Keys to Breaking into More Marketplaces 

Retail TouchPoints

For this reason alone, marketplaces have become crucial partners for small businesses looking to acquire more customers and expand brand awareness. “It’s Marketplace and ecommerce experts offered their detailed best practices for a Retail TouchPoints Special Report.