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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 250
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9 eCommerce Marketing Tools You Can't Live Without

Groove

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. eCommerce Marketing Tools. eCommerce Marketing Tools. SpyFu is the ultimate PPC competitive research tool. PPC Ad Rank Tracker.

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Unveiling the Best Amazon Product Research Tools for 2024

Algopix

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Optimizing Product Listings: Effective product research goes beyond identifying profitable products; it also involves optimizing product listings to maximize visibility and sales.

eCommerce 118
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Maximizing Your Amazon Advertising ROI: Proven Techniques for Unrivaled Success

Algopix

In this in-depth exploration, we will delve into an extensive array of proven techniques designed to not only elevate your Amazon advertising ROI but also propel your sales to unprecedented heights, offering a comprehensive guide for sellers at every stage of their e-commerce journey.

Arts 105
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. Identify and define micro-conversion metrics, such as newsletter subscriptions, etc. The 4 Types of User Experience Research for CRO.

eCommerce 290
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. That said, tracking too many metrics can make a thorough analysis difficult. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s.

PPC 162