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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 268
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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9 eCommerce Marketing Tools You Can't Live Without

Groove

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. eCommerce Marketing Tools. eCommerce Marketing Tools. SpyFu is the ultimate PPC competitive research tool. PPC Ad Rank Tracker.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

This conversion strategy improves the quality and buying power from all traffic, not just visitors gained from paid campaigns or search engine optimization. Based on these convictions, I became one of the few conversion optimization evangelists of that time. And the end is more conversions. Get started now.

PPC 96
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The 8 Best CRO Companies of 2020

Kissmetrics

Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…. 2 Trinity — Best For E-commerce Conversions. Founded in 2006, Trinity has been a constantly growing and result-generating CRO Agency in the E-commerce niche.

eCommerce 316
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Unveiling the Best Amazon Product Research Tools for 2024

Algopix

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Optimizing Product Listings: Effective product research goes beyond identifying profitable products; it also involves optimizing product listings to maximize visibility and sales.

eCommerce 118
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO). Pay-per-click (PPC).

PPC 162