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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

The platform also limits data retention to 14 months, so you’ll need to connect with BigQuery data warehousing and data stream for long-term reporting analysis. It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup. The good news?

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9 eCommerce Marketing Tools You Can't Live Without

Groove

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. PPC Negative Match Recommendations. PPC and SEO SERP Analysis. Google Optimize - A/B and Multivariate Testing. Google Tag Manager - Website and SEO Optimization.

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The Ultimate Guide to Upsellit’s Remarketing Experience Solution

UpSellIt

Upsellit is a leading conversion optimization partner and we help brands collect new-to-file leads, recover lost sales and boost customer loyalty. Benefits of a Managed Technology Partner Discover the advantages of having Upsellit as your managed technology partner. But there are other ways to optimize your brand!

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Roundel Media Studio: What to Expect From Target’s New Self-Service Platform

CPC Strategy

This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon. Recommended bidding tactics for maximizing efficiency: Set your line-item optimizer to Revenue for the highest return on ad spend (ROAS) or to Conversions for the lowest Cost per Order (CPO).

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60
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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Organic Traffic

Inflow Insights

Before launching any new site, we recommend reading through the full guide below and following our checklist to minimize any potential negative impact to your SEO. To gather this data, we recommend using a crawling tool such as Screaming Frog or DeepCrawl. If you have a larger site, we recommend using DeepCrawl instead.

SEO 108
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Instead, we recommend conversion tracking with individual users.

Channel 113