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How to Use Data-Driven Customer Retention to Grow Revenue

Omnisend

However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy.

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Customer Behavior Analysis – Improve Acquisition & Retention with Behavioral Data 

Omniconvert

Discover why Customer Behavior Analytics leads to smarter customer acquisition, better customer experience, and improved customer retention. The post Customer Behavior Analysis – Improve Acquisition & Retention with Behavioral Data appeared first on Omniconvert Ecommerce Growth Blog.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Get all the survey results and analysis in the 2023 Omnichannel and Fulfillment Benchmark Report, Retailers’ Toolkits Now Include Media Networks and Marketplaces Additionally, the percentage of retailers using third-party services such as Instacart , DoorDash and Uber Eats climbed from 45% in 2022 to 53% in 2023.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Embracing a New Kind of Returns Strategy For retailers, the way forward involves a dual approach: prioritizing customer needs while harnessing data to improve operational efficiency. At the heart of this strategy is the analysis of customer return patterns. Operational aspects of returns are just as crucial.

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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). That being said, Should You Focus on Retaining Customers or Acquiring New Ones? You acquired 10 new customers during the year.

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How to do a Complete Audience Analysis

Omniconvert

If you want to scale, you… The post How to do a Complete Audience Analysis appeared first on eCommerce Growth Blog. There are many tools that will provide brands with a way to understand what consumers are saying about their products, ads, competitors and more. Any marketing decision you make begins with defining your buying persona.

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The Limited Role of AI in Ecommerce

Retail TouchPoints

Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey. While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line.

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