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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 247
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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

We recommend using Supermetrics or another data platform to import your campaign reports from your Google Ads account, Microsoft Ads account, or another platform. That’s why we encourage a dual approach to PPC management: using tools like this to enhance the internal campaign knowledge you already have.

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5 Key Holiday Ecommerce Tips for Brands

ROI Revolution

Are you adopting responsive search ads in all ad groups? It is recommended to have at least one responsive search ad per ad group with at least five unique headlines and at least two distinct description lines. Cyber Week), seasonality adjustments are recommended. Re-Engage With Remarketing.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. NP Digital Marketing Services. It’s always rewarding to receive recognition for what we do.

Marketing 275
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Google Analytics 4 (GA4) FAQ

ROI Revolution

How do I configure Tag Manager correctly for my website? Can I apply custom report configurations across multiple accounts that I manage? Q: How do I configure Tag Manager correctly for my website? Use the links below to jump to individual questions and answers: GA4 FAQ: Getting Started With GA4 What is Google Analytics 4 (GA4)?