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Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis

365 Retail

The report, conducted by Salience Search Marketing , analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to reveal the names dominating the industry. John Lewis & Partners follows a similar fate, as it records a 42% drop.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

By adding just a few labels, you can run analysis based on your internal account knowledge and get a better sense of what your accounts are forecasted to spend — and whether you should adjust those accordingly. Want more free PPC management tools? Interested in search engine optimization (SEO) forecasting, too?

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How to Edit PPC Ads

Kissmetrics

To enable these tools, select “Tools and Analysis” menu option > Add new conversion. As the owner of 70% of the search market share , you’re truly doing your business a disservice if you’re not using the platform to reach new consumers. Select the Display Ads tab of the Campaign Management Tool. Select Edit.

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. There are several link analysis tools you can use to do this: Majestic Ahrefs Moz Link Explorer SEOprofiler WebMeUp. 78 percent of clicks.