article thumbnail

Multichannel Selling: The Key to Success in eCommerce

Algopix

Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Multichannel Selling, the RIGHT way.

article thumbnail

What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

The ability to walk a store and observe customers made diagnosing performance more about experience than detailed analysis. The shift from store retail to online and omnichannel has changed the equation. If a couple of stores are down versus last year, I can visit those stores and diagnose in a few minutes what’s going on.”.

Retail 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Path of Today’s CPG Brands

Retail TouchPoints

And when consumers do physically visit stores they are often comparing prices in real time on their phones, making multichannel selling for CPGs an absolute must. An omnichannel approach is what’s required to drive ongoing success — one that is evaluated often, tested and optimized.

article thumbnail

Unlock the Power of Connected Data: Revolutionizing Retail Through Customer-Centric Merchandising

Dynamic Action

Summary The retail world is moving away from siloed channels and siloed data with the rise of omnichannel and customer-centricity. Breaking out of these old silos started with the rise of omnichannel – the integration of customer interaction across brick and mortar stores with ecommerce and social platforms.

article thumbnail

Webinar: Kearney Supply Chain Expert Identifies 5 Key Resiliency Challenges

Retail TouchPoints

They had been using location data for market segmentation and customer analysis, but when COVID hit, they expanded to a web-based infrastructure for location intelligence,” said Elliot. Three Strikes and Customers are Out (of Your Store). The stakes involved in crisis-proofing supply chains are high.

Webinar 279
article thumbnail

Retail industry’s annual tech investment gap could top £22bn, creating an innovation vacuum that risks sector health and business survival, warns the Retail Think Tank

365 Retail

The RTT whitepaper – ‘ Change Or Fail: Why Innovation Is The Business Survival Issue Retailers Can’t Ignore ’ – suggests omnichannel retailers should be spending between 4-8% of their revenue on technology per annum. However, currently most retailers only spend between 1.5-3%,

Retail 59
article thumbnail

For Macy’s and Starbucks, Growth Means Personalizing on Mobile

Sailthru

We’ll also review a new report from National Retail Federation, which highlights the growth of multichannel retail. As pure-play ecommerce brands move into the physical world and brick-and-mortar brands find growth online, omnichannel is clearly becoming the winning strategy for retailers.

Mobile 60