article thumbnail

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 237
article thumbnail

The Rise of B2B E-Commerce on Marketplaces

ChannelAdvisor

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. What is driving this growth?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rise of B2B E-Commerce on Marketplaces

ChannelAdvisor

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B e-commerce. What is driving this growth?

article thumbnail

Navigating the digital noise at B2B Online

GetElastic

If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Customer experience, platform models, digital noise, oh my! How do you start?

B2B 135
article thumbnail

Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

There are plenty of good reasons to sell direct, from higher margins to insulation from future pandemics, but succeeding at DTC requires a different set of skills than the B2B environment you’re used to. You can’t just repurpose your B2B website and add a shopping cart to turn it into a shopping platform.

article thumbnail

Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Supercharge Your Marketing Analytics Automatically With Pardot. Their Plus plan is $2,500 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis. Automate Inbound Call Analytics with Dialog Tech (Invoca). Automatically Nurture Leads With Marketo.

Marketing 362
article thumbnail

Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

All of these analytical benefits combined make for one of the best marketing tools available — and retailers are consistently underestimating how they can utilize consumer data. He is a seasoned product professional with over 25 years’ experience taking B2B software products to market. Gavin Harvett is SVP of Products at Clickatell.

Consumer 260