Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

Forrester eCommerce

FEBRUARY 28, 2019

Lack of alignment really does continue to plague B2B sales and marketing organizations. Last year, I began to explore this challenge with analytical methods front and center. My hypothesis: B2B marketers and sales can use a […].

Presentation 286

Presentation B2B Marketing Customer 286

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

MAY 21, 2021

Just as using a scientific approach boosted the fortunes of major league baseball teams, so should sales teams use data and analytics to lift productivity and performance.

B2B 517

B2B Operations Customer 517

Forrester eCommerce

APRIL 18, 2022

Advances in AI, automation, and analytics paired with growing expectations from audiences will fundamentally change the way we think about content and how it’s used.

B2B 359

B2B Operations Marketing Customer 359

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

GetElastic

SEPTEMBER 6, 2021

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Cynthia DiTullio , Director, Global B2B, Converse.

B2B 144

B2B eCommerce White Paper Seminar 144

Forrester eCommerce

APRIL 30, 2018

Not quite one year ago, Forrester published the The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, which evaluated 11 firms – Radius and Leadspace among them – against 28 criteria, as well as an accompanying blog post that summed it up. […].

Marketing 253

Marketing B2B Blog Customer 253

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. The convergence of gen AI and retail isn’t a response but a transformation reshaping how B2B and B2C commerce leaders decipher user intent in 2024 and beyond.

Social Media 288

Social Media B2C B2B Customer Data 288

UpSellIt

NOVEMBER 22, 2021

If you’re a B2B marketer, you understand the process of closing a sale takes time. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle. The B2B Customer Journey. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies.

B2B 178

B2B White Paper Download Demo 178

BigCommerce

MARCH 15, 2018

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? Has online B2B customer behavior changed in the last 22 years?

B2B 344

B2B eCommerce BigCommerce Payment Services 344

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. What is driving this growth?

eCommerce 85

eCommerce B2B Shipping Costs Multichannel 85

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

RTP blog

MARCH 24, 2017

Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. These systems monitor the ever-increasing number of B2B transactions and notify supply chain managers of potential service disruptions.

B2B 218

B2B Drop Ship Shipping Costs eCommerce 218

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

Forrester eCommerce

JUNE 17, 2019

We just published “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report, which profiles the 13 most significant vendors in this market: Arm Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech.

B2B 323

B2B Marketing Customer Data Customer 323

Forrester eCommerce

OCTOBER 22, 2019

Over 300 data and analytics leaders will gather to share, learn and get inspired! It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Information 307

Information B2B Management Customer 307

Forrester eCommerce

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?

B2B 347

B2B Management Customer 347

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Forrester eCommerce

OCTOBER 28, 2019

B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech.

B2B 170

B2B Marketing Technology 170

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B e-commerce. What is driving this growth?

eCommerce 59

eCommerce B2B Shipping Costs Multichannel 59

Groove

APRIL 22, 2024

Annual revenue Number of employees who need user accounts Intensity and frequency of repetitive tasks Shopify vs Shopify Plus: Features Shopify Features vary within the three Shopify plans, with the Advanced plan having more features than the plans at the lower tiers.

Shopify 195

Shopify Shipping Costs Live Chat Point of Sale 195

Retail TouchPoints

MARCH 19, 2024

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

Management 257

Management B2C B2B Channel 257

GetElastic

APRIL 24, 2019

If you’re a B2B organization undergoing a digital transformation there’s a lot to think about and plan for. Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019 in Chicago, April 29 to May 1. Customer experience, platform models, digital noise, oh my! How do you start?

B2B 135

B2B Multi-channel Multichannel Customer Experience 135

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Anonymous (not verified). Notifications.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

Pivotree Blog

NOVEMBER 28, 2023

Report from Pivotree and Spryker revealed 90% of respondents have seen increase in demand for digital B2B buying experiences in past two years TORONTO – November 28, 2023 – Pivotree Inc. Developed by WBR Insights and B2B Online, the report surveyed 100 leaders from B2B companies across the U.S. and Canada.

B2B 52

B2B Supplies B2C Technology 52

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Anonymous (not verified). Notifications.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

Retail TouchPoints

JANUARY 9, 2024

As the Head of Supply Chain for Alibaba ‘s North America B2B business, Yikun Shao is right in the thick of it. In response to these disruptions, we’re seeing a rise in the adoption of digital tools such as blockchain, artificial intelligence and predictive analytics.

Supplies 269

Supplies Shipping Costs Small Business Retail Recommendation 269

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Leading companies recognize desktop can’t support the entire customer journey.

B2B 146

B2B Mobile eCommerce Shipping Costs 146

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

GetElastic

OCTOBER 21, 2019

If you’re a B2B ecommerce practitioner now is the time to start planning for what you want this time next year to look like for you and your organization. That’s why we’re excited to be media partners with B2B Online Europe, November 6-7 in Barcelona. Are you providing the experiences your customers want and demand?

B2B 60

B2B Events Books Omnichannel 60

GetElastic

NOVEMBER 19, 2019

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. Hence, the need to define your B2B loyalty program. Differences Between B2B and B2C Loyalty Programs. How to Define Loyalty Programs for B2B Customers.

B2B 104

B2B Payment Services B2C Payments 104

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Kissmetrics

OCTOBER 26, 2017

You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics. Many marketers make the mistake of not paying close enough attention to their email marketing analytics.

Marketing 228

Marketing Improvements eCommerce B2B 228

Kissmetrics

SEPTEMBER 11, 2017

But it’s the only way to avoid these five analytics blinders. Ideally, your goal is to match up the customer’s information (name, email, phone, credit card) to the lead data you’re seeing inside Google Analytics. That would mean you were gathering Personally Identifiable Information , which is a big no-no in Google Analytics.

Social Media 233

Social Media Channel Blog Information 233

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Thu, 04/16/2020 - 18:30. Notifications.

B2B 78

B2B Mobile eCommerce Shipping Costs 78