Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 235

Channel Management Customer Data Technology 235

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

DECEMBER 23, 2022

Not only does it hinder repeat engagement and building loyalty, but anonymous shoppers also make it difficult to deliver a 1:1 personalized experience because no historical customer data exists.

eCommerce 237

eCommerce Shipping Costs Retail Recommendation 237

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 248

B2C Marketing Technology Customer Data 248

Retail TouchPoints

AUGUST 24, 2022

Use the data you have to your advantage. Jason Hofmann is Digital River ’s SVP, Customer Success and Partner Enablement, helping clients built fast-paced, global ecommerce businesses. He has more than 20 years of experience focusing on driving global online commerce across B2B and B2C channels.

Payment Services 283

Payment Services eCommerce Shipping Costs Shipping 283

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. This data is all interesting, but what do you actually DO with it?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Kate Keenan, Director of Digital Marketing and Analytics, Erin Condren. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Sailthru

NOVEMBER 19, 2019

Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others. Traditional, scheduled campaigns are no longer enough.

Channel 74

Channel Management B2C Reference 74

Ecommerce Platforms

JULY 12, 2021

In addition, if you have a Google Analytics account, you can integrate this with SouqBox to monitor the performance of your marketplace from directly inside your Google Analytics dashboard. Typically, the B2C model focuses predominantly on fixed pricing, but that just doesn’t work here. …and more.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

Groove

NOVEMBER 25, 2019

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot Tools. Each can be used separately, but they are most powerful when used together.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

JUNE 20, 2019

Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. And the more customer data you are collecting and analyzing, the better. Make dynamic product recommendations.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Forrester eCommerce

FEBRUARY 21, 2019

In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […].

Consumer 327

Consumer Marketing Customer Data Customer Experience 327

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Perfecting the retail personalisation journey. And he’s not alone.

Games 59

Games Marketing Multi-channel B2C 59

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

Omnisend

MAY 31, 2023

Pros: Provides in-depth customer data to personalize campaigns Has a drag-and-drop, intuitive builder that makes email design easy Offers excellent customization and automation options Provides excellent customer support and learning resources. Comes with basic reporting & analytics and email support.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

GetElastic

JANUARY 13, 2019

You can then use that data to personalize the content shown on your website, app, social media, chatbot, orother touchpoint to create a more relevant, curated customer experience. Data analysis and artificial intelligence make it easier to make sense of the mountains of customer data available.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Ecommerce Platforms

MAY 3, 2023

You can access everything you need to enhance the performance of each storefront in this dashboard, including automation tools for workflows, like Shopify Flow, staff accounts, analytics, and user permissions. It also syncs customer data automatically. You could also sell exclusive wholesale products.

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. Business Data Analysis.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Optimizely

MAY 8, 2018

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. Probably your access to accurate customer data.

B2C 186

B2C Customer Customer Data Definition 186

Kibo

SEPTEMBER 27, 2021

Improved Customer Engagement and Loyalty. Brands that successfully identify customers and combine customer data with in-session analytics can create better experiences for shoppers. Rich customer insights help retailers understand what works and what needs improvement.

Payments 62

Payments eCommerce Recommendation Improvements 62

Optimizely

JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. The post Become an Empowered B2C Marketer appeared first on Zaius.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Ecommerce Platforms

OCTOBER 22, 2021

UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. For instance, marketing, order fulfillment, analytics/customer data, etc. You get access to 24/7 customer support. a month for the Pro Plus Analytics plan.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

Ecommerce Platforms

AUGUST 9, 2021

Adyen proudly enables businesses of all types to accept and process payments, including B2C subscriptions, B2B deals, over-the-phone payments, and in-app and mobile payments. You get access to an easy-to-read analytics dashboard displaying payments data. Payments are PCI compliant, so customer data is always protected.

Merchant Services 203

Merchant Services Payment Services Payments Shopify 203

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. So what are the differences?

B2C 145

B2C B2B Reference eCommerce 145

Optimizely

JULY 17, 2018

As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Marketing 170

Marketing Social Media Customer Data B2C 170

Ecommerce Platforms

MARCH 9, 2023

Zoho CRM supports: B2C companies : B2C companies with shorter customer lifecycles can access features like instant surveys, lead management, marketing automation and more. Enterprises : Advanced CRM features like analytics, workflow management, marketing automation, and territory management support large companies.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Fabric

NOVEMBER 2, 2023

Also known as e-commerce primitives, these core functions power everything in commerce, including inventory management, order management and processing, customer relationship management (CRM), marketing, payments, analytics, and more. Salesforce B2C Commerce is the result of the acquisition of Demandware in 2016.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Optimizely

JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Forrester eCommerce

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 367

Other Customer Customer Experience Customer Data 367

Omnisend

MAY 24, 2023

It creates a streamlined experience for your customers that boosts conversions. Reporting and analytics : Besides the basic campaign reporting and analytics you’ll find in Moosend, Omnisend provides a sales dashboard that helps you keep track of your ROI. You can get free analytics with Moosend, but only for 30 days.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

Omnisend

FEBRUARY 8, 2023

But to set up an omnichannel campaign, you will need subscriber and customer data to flow seamlessly between channels. A good email automation software allows you to create workflows that integrate channels like SMS, Facebook Messenger, and WhatsApp into how you communicate with customers. 5Capterra: 4.5/5 5Capterra: 4.7/5

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . In fact, most of us have collected more data than we know what to do with.

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? But you might be at a loss as to how to do this with a brick-and-mortar location. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. The shopping journey for a B2B customer typically tends to be more complex, involve larger-ticket items, and take longer to complete than a B2C purchase. Omnichannel shopping isn’t just a passing trend.

Omnichannel 114

Omnichannel Management Multichannel B2C 114