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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. Read the blog. respectively.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Our experts at CPC Strategy expect a big apparel push in January, building off of the ‘New Year, New You”‘ campaigns.

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Pivotree and Purchasing Power® Unveil Streamlined Product Content Management Solutions

Pivotree Blog

(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions and services, has reached a significant milestone for its customer Purchasing Power, LLC (PPC), a financial wellness voluntary benefit company offering the leading employee purchase program through the convenience of payroll deductions.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Have an effective PPC strategy. Ashli Clubine, Director of Marketing, Nine Line Apparel. Create a community.

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The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

For its part, global footwear and apparel sales are expected to go up to $3.3 Athleisure, a portmanteau of athletic and leisure, is a type of apparel that draws on the comfort of athletic wear while remaining more trendy and put-together than typical sports apparel. apparel retailers generated $102.5 To Sum it Up.

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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Editor’s note: This blog was originally published in 2017. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. If your Shopping ads have been falling short of expectations, our team of PPC experts is always happy to take a look.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

Hence a sports apparel store might notice fewer transactional searches such as “women’s running leggings” and more purely informational searches such as “fitness benefits of running.” Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily.