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How Amazon Uses AI to Enhance Online Apparel Shopping

Retail TouchPoints

One of the first criticisms leveled at online apparel sellers was customers’ inability to try products on prior to purchase — and despite many advances in technology, that fact remains a major ecommerce challenge. However, Amazon is using AI to try to close the appearance vs. reality gap in multiple ways.

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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out.

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Nike Delivers First Maternity Sports Apparel Collection

Retail TouchPoints

The collection was created by analyzing pregnancy data findings from more than 150,000 comparison scans of non-pregnant women against those of pregnant women, according to a Nike blog post. Nike’s designers also gathered feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum. It grows with you.

Apparel 224
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Walmart Adds New Spring Collections and Bonobos Product Line Following Strong Q4 Apparel Sales

Retail TouchPoints

Walmart is pushing further into apparel, with spring collections for its Free Assembly and Scoop private labels and the launch of Fielder, the first new Bonobos product line in 15 years. The portfolio expansions follow a successful quarter in which the retailer’s apparel business “really stood out,” President and CEO of Walmart U.S.

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How eCommerce Operations Unlocked Cutter & Buck’s Custom Apparel Business with Dave Santiago - EP 002

Groove

Resources Cutter & Buck Website: [link] Cutter & Buck Instagram: [link] Dave on LinkedIn: [link] BigCommerce: [link] Klaviyo: [link] About our Guest, Dave Santiago Dave is a VP of Sales at Cutter & Buck, a premium apparel brand that offers products for golf, sports, and lifestyle consumers.

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Walmart Assembles Value-Priced Private Label Apparel Line

Retail TouchPoints

Walmart has launched Free Assembly , a men’s and women’s private label apparel line with items priced from $9 to $45. Through our ongoing strategy of expanding our assortment for our customers, we’ve shown that we’re serious about establishing Walmart as a fashion destination,” wrote Incandela.

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Google Harnesses Generative AI for Virtual Apparel Try-On, Information ‘Snapshots’

Retail TouchPoints

“Perhaps the most popular reference for virtual try-on dates back to the movie Clueless,” said Ira Kemelmacher-Shlizerman, Senior Staff Research Scientist for Shopping at Google in a blog post explaining the new tech. We’ve come a long way since Cher’s closet, though.