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Retail Loyalty’s Moment is Now

Retail TouchPoints

Whether they’re choosing lower-cost private-label items at the grocery store, cutting back on discretionary apparel purchases or spending less on electronics, persistent price increases are top-of-mind for shoppers across all retail sectors. There’s no question that rising prices have altered consumer behaviors.

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Coresight Webinar: Why PVH, Orvis and Tractor Supply are Rethinking Post-Pandemic Supply Chains

Retail TouchPoints

Pre-pandemic, there were some companies that were further on than others — especially in our sector, retail and apparel — but was [transparency] really integral to the way that they needed to operate for all the right reasons?” Customer Data Can Refine Supply Chain Development Strategies.

Supplies 170
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Ultimately, the customer must feel at ease within the space, or they will be reluctant to return. Space design is especially crucial for apparel retailers that want to drive cross-sells and upsells, according to Georganne Bender, who is Principal at Kizer & Bender. “If Is the store limited in space?

Retail 297
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Is Amazon finally getting serious about retail profitability?

Steve Dennis

The structure of Amazon’s Prime program (which recently surpassed 100 million members) essentially encourages customers to overuse “free” shipping for frequent small orders—which generally have low (or non-existent) profits. Despite customer protestations, I am willing to bet that Amazon comes out way ahead on this move.

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5 Retail Email Campaign Ideas to Boost Sales and Customer Engagement

Email Audience

TrackSmith is arunning gear and apparel company that uses its email marketing to tell the stories of its customers. Brooks Sports, a running shoe and apparel supplier celebrate wins as well. A campaign around triggered emails can also give you a closer look at your customer data. Even better, someone else’s story.

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How To Rethink Your Customer Segmentation Efforts To Be More Profitable

eCommerceFuel

This customer data detection isn’t strictly limited to platforms but can drill down to ad groups or specific keywords. Converting Occasional Buyers into Whales Drew recommends a targeted product strategy for converting occasional buyers into high-value “whale” customers.

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9 best Father’s Day email examples to help you sell your products

Omnisend

” Simply Seattle keeps it sports-related with athletic and casual apparel. While they don’t lead with any dad-related images, they do have images of men sporting their apparel. They open with a call to attention for the limited-time offer that’s set to expire soon (this email was sent out last year).

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