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Marketing Unboxed: Faherty’s Laid-back Surf Style

Optimizely

Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style. This was not a great customer support experience, and we’d definitely recommend Fahrety invest in true live chat to better serve buyers. ?? Wrapping It Up.

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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1.

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5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)

Talkoot

In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. Patagonia is a prime beneficiary of this phenomenon in the outdoor apparel space. Lowe’s axe vs the $269.95 Wild, right?

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Chico’s Taps the Power of Personal Connections to Virtually Connect Associates and Shoppers

Retail TouchPoints

When women’s apparel retailer Chico’s first sought to modernize its retail experience, the goal was to offer customers a more robust, personalized shopping experience and the ability to engage with its associates anywhere, and on any device.

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Building An eCommerce Development Checklist

Groove

Suppose you are a clothing brand that sells athletic apparel to both men and women. We generally recommend that these modules are displayed on product detail pages rather than the checkout page to avoid distracting customers during the checkout process. Step 2: Website Design. Native Integrations. Make It Your Own.

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Creating a Conversion-Centered Product Detail Page

Optimizely

Leverage user-generated content such as product reviews, endorsements, social media buzz, and celebrity recommendations on your product detail pages. Relevant product recommendations: It’s quite possible that the product being viewed by the visitor isn’t the ideal product for them. Regardless of the industry (apparel, electronics, etc.),

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. Track what interested them in the past so you can recommend products that make the most sense. Chatbots: 46% of customers prefer live chat to email or phone for support.

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