Optimizely

APRIL 19, 2018

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. Now is the time to get started.

B2C 207

B2C Channel Payment Services Customer Experience 207

Optimizely

SEPTEMBER 18, 2018

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. These are the factors your brand needs to nail if you want to succeed and build your own B2C fanbase. But it is possible!

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. These three roles are all very different, but equally important to success in B2C marketing today. The post The Role of the B2C Marketer Is Changing Fast. Get the Whitepaper Now.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Online contests are a great way for B2C brands to reach new audiences, acquire new emails, and build brand awareness. No, that’s not a typo. So what are you waiting for?

B2C 210

B2C Social Media Clothing Channel 210

Fabric

FEBRUARY 15, 2021

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.

eCommerce 246

eCommerce B2B eCommerce Software B2C 246

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Forrester eCommerce

APRIL 10, 2024

turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands who […] Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. forbes.com.

Article 235

Article B2C Customer Marketing 235

Kissmetrics

NOVEMBER 19, 2021

Using the example above, you might change the wording “Get the guide,” or you might place the button at the bottom of the blog post rather than midway through the article. UGC can be anything, such as: product reviews videos images or graphics audio articles or posts. In the B2C realm, influencers often work on social media platforms.

Webinar 297

Webinar Social Media B2C B2B 297

RetailWire

MARCH 17, 2022

Now as a public company, we’ll continue to drive additional B2B and B2C growth, enhance loyalty programs and invest in our unique, high-margin software and services business.” “We have a world-class team at Boxed that’s laser focused on maximizing both sides of our business,” Boxed co-founder and CEO Chieh Huang said.

B2C 40

B2C B2B Article 40

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2B 314

B2B B2C Multi-channel Marketing 314

Fabric Blog

FEBRUARY 15, 2021

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.

eCommerce 98

eCommerce B2B eCommerce Software B2C 98

Forrester eCommerce

JANUARY 5, 2021

Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. En l’espace de neuf mois, nous nous sommes habitués à […].

Article 509

Article Blog Customer Experience B2C 509

Optimizely

MARCH 21, 2019

For example, if you use a B2C CRM that provides a preference center, subscribers can easily opt in and opt out as often as they like to specific messages. There are a lot of articles out there that will tell you the best time to send emails, what kind of content your customers will engage with, and how you should place your CTAs and graphics.

Improvements 315

Improvements B2C Channel Article 315

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. This is a powerful technology for B2C marketers because it saves time and makes your marketing far more personalized than before. But segmentation can be much more than just static email lists of your customers. A few segments to try.

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

SEPTEMBER 26, 2023

Editor’s Note: This article has been updated since it was published earlier today.

Small Business Retail 264

Small Business Retail B2C Electronics Fulfillment 264

GetElastic

SEPTEMBER 1, 2021

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147

B2B eCommerce B2C Payment Services 147

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them. The B2C marketer’s technology challenge. What you need to know about the future of B2C MarTech.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Groove

JANUARY 19, 2022

In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants. Other touchpoints include subscribing to customer-only bonuses and upsells, opening emails, reading articles, engaging with a loyalty program and purchasing again.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

APRIL 5, 2017

A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing.

B2C 170

B2C Shopify eCommerce Article 170

GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head!

Payment Services 148

Payment Services eCommerce EDI Payments 148

Optimizely

FEBRUARY 28, 2019

So we asked hundreds of B2C marketers to give us their first-hand accounts of how tech plays into their day-to-day work. In this infographic, we highlight those challenges while also showing how B2C marketers can stay ahead of the technology game.

B2C 207

B2C Marketing Technology Games 207

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. This isn’t rocket science, but customer engagement strategy is too often overlooked in the B2C digital marketing space.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences.

Technology 305

Technology B2C Consumer Social Media 305

Forrester eCommerce

APRIL 8, 2020

Cet autre article passionnant sur l’histoire des […]. Ce grand entretien de Pascal Picq, paléontologue, dans les Echos, est fascinant et remet en perspective la crise du coronavirus dans l’histoire de l’humanité et de son environnement.

Article 361

Article Customer Experience B2C Customer 361

Optimizely

DECEMBER 26, 2018

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Would people listen?

Marketing 150

Marketing B2C Shopify eCommerce Marketing 150

Kissmetrics

JANUARY 27, 2021

70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. SMBs that blog generate 126% more lead growth than their non-blogging counterparts.

Marketing 311

Marketing Social Media Blog B2C 311

Optimizely

MARCH 20, 2018

Amazon is a fact of life for every B2C brand. This is a real conundrum for today’s B2C marketers. In this exclusive webinar, we’ll cover: How to focus your B2C brand. Your buyers probably have Prime, order often through the platform, and probably see Amazon’s search results before your ecommerce site even shows up.

Webinar 150

Webinar Customer Experience B2C Customer 150

GetElastic

JULY 19, 2019

It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick. Ecommerce for B2C Enterprises started early, for obvious reasons. Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. Wicked” is a general intensifier.

B2B 140

B2B B2C eCommerce Channel 140

GetElastic

APRIL 23, 2019

Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. The B2C Experience. This is where chatbots can have a proactive impact on the B2C experience. Lack of response can inevitably become detrimental to sales conversions, revenue, and brand sustainability. .

Customer Experience 155

Customer Experience Payment Services Customer B2B 155

Forrester eCommerce

AUGUST 27, 2019

Over the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration. Of course, it seems so evident that the relationship between CMO and CIO should thrive in a world imposed with such demand for innovation. Every business needs technology. Every product needs a brand.

Article 368

Article Technology B2C Customer 368

Fabric Blog

JUNE 2, 2021

While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. trillion , over six times greater than its B2C counterpart. Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. In 2019, the B2B e-commerce market was valued at $12.2

B2B 98

B2B eCommerce Marketing eCommerce B2C 98

Kissmetrics

OCTOBER 8, 2020

Recent research in an article by Evinex states that marketers who record their strategies are 538% more likely to complete tasks on time. Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles. ” In this phase, a superior will check the article to make edits or ask revisions.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

JULY 8, 2021

I’ve written before about BrickSeek’s feature set and how consumers can use it to find hidden inventory sales , so for a more in-depth explanation of the app, check out my previous article. Just because you sell products to consumers doesn’t mean you’re solely a B2C business. Now you know how much you can afford to charge.

eCommerce 316

eCommerce Shipping Costs Information B2C 316

RetailMinded

JANUARY 3, 2022

B2C vs B2B. For example, B2C brands frequently overlook LinkedIn as a suitable platform for outreach, even if it is hugely influential in the B2B space. This is where content comes into play, specifically posts and articles which are tailored to the requirements and expectations of your ideal audience.

B2C 52

B2C B2B Social Media Article 52

Optimizely

MAY 24, 2018

For a B2C brand, selling through Amazon is both a blessing and curse. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages. This can be incredibly frustrating for you as a B2C marketer, and can actually hurt your sales in the long run.

eCommerce 170

eCommerce Customer B2C Customer Experience 170

Ecommerce Platforms

FEBRUARY 28, 2023

Who is This Best For Since Anyword focuses on business communication and B2C outreach in its content, it is best for business owners, content marketers, and content developers. Frase also allows you to rewrite your articles and optimize them for SEO. So-called data-driven algorithms are priced higher. Limited use cases.

SEO 196

SEO Payment Services Social Media Article 196

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150