article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

article thumbnail

Gift Card Lawsuits Can Be Avoided — Here’s How

Retail TouchPoints

Many brands launch gift card programs for all the right reasons: incremental sales, new customer acquisition, brand recognition and to build customer loyalty. In the past year, the industry has seen multiple multi-million-dollar lawsuits filed and settled against well-established brands such as Dunkin’ and H&M.

Gifts 276
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shopline Review: What Does This eCommerce Platform Have to Offer?

Ecommerce Platforms

For instance, You can add and move products in bulk to publish to multiple sales channels. On top of that, you can also edit product information and synchronize these edits across all your sales channels. Sales Channel Management. Benefit from omnichannel selling by managing multiple sales channels simultaneously.

article thumbnail

Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. augmented reality) to fully virtual (e.g.

article thumbnail

7 Growth Strategies for Ecommerce Marketers of All Expertises

Smile.io

In this article, I lay out 7 strategies that could help you revitalize your online store, engage your customers, and grow your revenue. Turn first-time customers into repeat business Getting that first sale from a customer can be painstaking. More importantly, it won’t leave a bad impression with your customers.

article thumbnail

Shift4Shop vs Shopify (July 2021): The Battle of The Ecommerce Platforms

Ecommerce Platforms

Shopify works alongside an impressive range of sales channels, including social media and Amazon. This works wonders if you're looking to get into multi-channel selling. You can host and sell unlimited products, create product variations, sell via several sales channels and marketplaces, and access over 100 payment gateways.

article thumbnail

30 B2B ecommerce experts to follow

GetElastic

Apryl Erickson, Vice President, eBusiness & Customer Centricity, HID Global Erickson is a strategic, customer-centric business leader with HID Global and is responsible for driving commercial digital business and customer experience strategies. LinkedIn articles. Twitter LinkedIn. Twitter LinkedIn. Twitter LinkedIn.

B2B 163