What Would a TikTok Ban Mean for Advertisers?
ROI Revolution
MARCH 24, 2023
Ad revenue from TikTok will surpass $6 billion in 2023 – more than triple what it was in 2020. Pending the ban of the platform, TikTok ad revenue is projected to approach $14 billion by 2026. Even for advertisers who aren’t on TikTok, the ban of TikTok would mean greater competition on the other platforms.
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