How Gen AI is Reshaping our Understanding of User Intent
Retail TouchPoints
APRIL 17, 2024
Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method.
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