GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

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B2B eCommerce Payment Services Marketing 145

GetElastic

JUNE 11, 2021

The below interview is an excerpt from the 2021 eCommerce Platforms for B2B and B2C report. Harry: Composable commerce is a new approach that is game changing for companies. Get access to the full report. DC360: Why is composable commerce important to ecommerce businesses?

Games 147

Games eCommerce eCommerce Platforms B2C 147

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Paul Mitchell.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

GetElastic

JUNE 2, 2023

This approach can give your teams the freedom, flexibility and scalability to build custom B2B commerce experiences and future-proof your business. Brands from various industries such as travel, gaming, and retail enjoy the benefits of a composable, API-first, microservices-based headless commerce solution.

Magento 147

Magento B2C B2B BigCommerce 147

Kibo

JANUARY 26, 2023

The B2B and B2C purchasing journeys are more complex than ever. And it’s top of mind for B2B too — 61% of B2B retailers in a January 2022 Digital Commerce 360 survey indicated that eCommerce platforms and applications were among their top priorities.

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eCommerce B2C B2B eCommerce Platforms 62

Pivotree Blog

JULY 21, 2022

(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions, announced today a new partnership with Spryker, a leading digital commerce platform for B2B, B2C, Enterprise Marketplaces and Unified Commerce.

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B2B eCommerce Marketing Customer 52

Retail TouchPoints

SEPTEMBER 21, 2021

Chewy has taken a different a different approach, and is using the marketplace model to extend its business into the B2B space with a pharmacy service targeted to veterinarians. In 2012, Mirakl was born, and since that time the company has helped more than 300 B2B and B2C companies build out marketplace capabilities.

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B2B B2C eCommerce eCommerce Platforms 182

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. B2B (Business-to-Business): In this model, one business sells products or services to another business. For example, Amazon and eBay. Pros: Large customer base, higher sales volume, greater market share.

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Payment Services Shipping Costs eCommerce Drop Ship 148

Kissmetrics

SEPTEMBER 29, 2020

They create ROI-driven, viral campaigns across a number of categories, such as gaming and e-commerce, and all social platforms including Instagram, Twitch and TikTok. The company has achieved impressive results for their tech, B2B and B2C clients. 6 Sculpt — Best For B2B.

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Social Media Marketing B2B eCommerce 331

Retail TouchPoints

NOVEMBER 16, 2023

However, now the larger CPG companies have entered the game to deliver exactly what consumers are looking for. She brings more than 20 years of B2C and B2B branding and marketing experience across a variety of industries — from retail to rockets. Who knew such a strategy would work for them?

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Retail B2C B2B Consumer 226

Optimizely

NOVEMBER 14, 2018

Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Obviously, it’s different if you’re doing a B2B type sale versus a B2C, but how do you make that shift? They really know their game. It’s the sum of everything that helps you stand out in a crowded market.

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Marketing B2C Social Media Arts 323

Retail TouchPoints

JANUARY 18, 2023

As a looming recession causes investors and consumers alike to tighten their belts, the name of the game is no longer “growth” but “resilience.” There’s a lot of opportunity in B2B ecommerce right now. RTP: Where do you see opportunity on the B2C side of ecommerce, which tends to be a bit more advanced?

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eCommerce B2C Online Retail B2B 226

FastSpring

JANUARY 7, 2020

We’re talking about the B2B market too. According to Demand Gen Report’s 2018 B2B Buyers Survey , 65% of buyers rate B2B software service reviews as “very important” when evaluating a setlist of solution providers. This means word-of-mouth between professionals isn’t enough for B2B businesses anymore.

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B2C B2B Banking Travel 78

Retail TouchPoints

JANUARY 31, 2023

These creations are becoming game changers, and that’s thanks to the nascent technology brands will harness for maximum effect in the form of thrilling consumer experiences. The ABCs of Experience Technology The beauty of this new era of experience is its potential applications for both B2C and B2B audiences.

Technology 263

Technology B2C Consumer Social Media 263

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. Video and messaging apps are leading the charge in 2018.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. YouTube and Facebook video are becoming must-haves in the digital marketing game. Point is, video – both recorded and live streaming – is a top tactic in both B2C and B2B. So give it to them.

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Marketing Social Media Blog B2C 311

Kissmetrics

AUGUST 25, 2020

This means they’re ahead of the game when things change. Stryde — Best for eCommerce and B2C businesses. If you’re a B2C business or running an eCommerce store, Stryde is a superb choice because they specialize in eCommerce digital marketing for businesses of all sizes. Directive Consulting — Best for SaaS and B2B businesses.

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PPC Multi-channel Social Media B2C 279

GetElastic

DECEMBER 8, 2021

The most common TLAs are focussed on defining transactional business relationships B2C, B2B, D2C. Let’s examine this Opening Statement: Do we need to draw artificial lines between B2C / B2B / D2C / M2Q etc. So let’s wrap up: “Do we need to draw artificial lines between B2C / B2B / D2C / M2Q etc.

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Subscription Payment Services B2C Payments 78

Forrester eCommerce

JUNE 22, 2020

“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the FDA approved the marketing of the first game-based digital therapeutic device.

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Marketing Games Improvements Customer Experience 264

FastSpring

NOVEMBER 16, 2023

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. Elevate your email game today! ??” It’s also a great time for shoppers like you to take advantage of those deals!

Merchant Services 88

Merchant Services Payments Social Media Payment Services 88

Forrester eCommerce

APRIL 13, 2021

I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago. SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. Even […].

SEO 285

SEO Games Customer B2C 285

GetElastic

APRIL 1, 2022

Since spearheading the Composable Commerce movement and advocating for its game changing tenets and architecture, we’ve made it our mission to reimagine eCommerce for leading brands. You’ll need to leverage every tool to remain in the game. architecture. A Great Place to Start. Today’s eCommerce landscape is fiercely competitive.

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Multi-channel Games B2C eCommerce 78

RTP blog

MAY 2, 2017

As influencer marketing continues to gain steam in both the B2C and B2B communities, regulations from the Federal Trade Commission (FTC) are becoming stricter, and new tools/bots are creeping in to make it harder to trust advertised follower counts and “likes.”

Marketing 150

Marketing Social Media B2C Article 150

BigCommerce

MAY 15, 2018

Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. Voice commerce is going to be the biggest game changer we’ve seen in commerce in probably a decade. And much more.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Forrester eCommerce

SEPTEMBER 16, 2020

While I’ve been late to the game, my colleague Sarah Dawson – a podcast lover and aficionado – listens regularly and knew much more […]. I’ll admit it: I’m a podcast newb. I just got into them at the end of last year because of Wondery’s “Business Wars” which sucked me in on my daily commute.

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Marketing Games Channel B2C 276

RTP blog

MAY 31, 2017

It’s okay to test and learn in order to stay in the game. But Janet Kloppenburg of JJK Research said it best in The Wall Street Journal piece: “The rules of the game have changed. Personally, I see where Drexler missed the mark when he thought that quality of product would reign supreme over anything else.

Retail 150

Retail Technology eCommerce Games 150

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. With the D2C model, all you need is a product.

Payment Services 127

Payment Services Customer B2C Social Media 127

Kissmetrics

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Picking the winner of your Facebook contest is not the end game. The end game is growing your business. Bonus points if you can make it a Facebook Live event. Follow Up After the Contest.

Social Media 332

Social Media Definition Channel Games 332

Retail TouchPoints

JUNE 7, 2023

In this final installment of our Stimulate Retail series, we’ll explore ways businesses, whether B2C or B2B, can fill the sensory void online with new technologies capable of transferring the sensations consumers have interacting with brands in real life into the digital world.

Technology 257

Technology Retail Customer Experience Presentation 257

Kissmetrics

JUNE 14, 2018

Just like the same winning numbers aren’t going to score you that sweet jackpot for every active lottery game, no blanket strategy can net you big wins on every network. And, it’s not just for B2C organizations. Emotional marketing can be hugely profitable for both B2C and B2B organizations. Influence.co

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Social Media Definition B2C Food and Beverages 220

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. In this headless commerce trend, blockchain integration can be used for supply chain management, smart contracts, and secure payment processing in both B2B and B2C contexts.

Payment Services 147

Payment Services Payments Social Media Mobile 147

FastSpring

APRIL 4, 2024

FastSpring provides an all-in-one payment platform for SaaS, software, video game, and other digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. And it’s like PLG, supposed to replace Sales Lead growth, but that doesn’t really work in b2b. Jump to video.

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B2B Merchant Services Payment Services Payments 130

CPC Strategy

APRIL 26, 2024

More streaming services are entering the game each year, more marketers are investing more budget in streaming TV , and subscribers are on the climb globally. adults say they get news, at least sometimes, from podcasts [45] Gaming & eSports Streaming Statistics 31.6 of that population will pay for subscription OTT services. [23]

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Blog Subscription Games eCommerce 75

GetElastic

MARCH 30, 2022

First, let's be clear that the first age of eCommerce when the likes of ATG, IBM Websphere, and Hybris were the only games in town - they were a revelation; delivering a full suite of capabilities that allowed organisations to sell online and make, in many cases, a huge contribution to their profit margins, reach, and brand.

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Webinar B2C B2B Technology 78

Kibo

JULY 24, 2020

Managing all of this while keeping the wheels turning requires robust admin tools that offer multi-layered B2B and B2C management. Kibo’s robust admin capabilities help you manage your site efficiently across B2B and B2C while ensuring users can access what they need and accomplish their goals. Click Here.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117

Kissmetrics

SEPTEMBER 11, 2018

We bucketed sites into 10 different categories and we looked at both B2B and B2C sites. Of course, you can game the system by writing a really long article and only putting a few hundred words on each page and make people click a “next” button to keep reading more. I know that seems high, but we needed a ceiling. Let’s start.

SEO 257

SEO Mobile Article Games 257

Kissmetrics

OCTOBER 8, 2020

For example, if you’re offering video games to students, you’ll want to launch aggressive marketing campaigns during school breaks. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. In contrast, B2B brands could focus on their industry’s opportunities and challenges.

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Marketing Social Media Document Article 363