Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

GetElastic

SEPTEMBER 6, 2021

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Cynthia DiTullio , Director, Global B2B, Converse.

B2B 144

B2B eCommerce White Paper Seminar 144

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163

B2B eCommerce Multi-channel White Paper 163

Digital Doughnut

MARCH 25, 2022

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online retail business may be repeat buyers, they account for a massive 40% of its turnover.

Customer Loyalty 52

Customer Loyalty Customer Online Retail Retail 52

Kibo

SEPTEMBER 30, 2022

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. It’s clear that B2B businesses have a complex landscape to navigate. But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow.

B2B 71

B2B B2C Multi-channel eCommerce 71

Pivotree Blog

JULY 5, 2023

Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility, and our customers have been reporting an immediate improvement in their user experience.

B2B 52

B2B Customer B2C Supplies 52

GetElastic

MAY 13, 2019

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners.

B2B 151

B2B B2C Channel Customer Loyalty 151

GetElastic

NOVEMBER 19, 2019

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute.

B2B 104

B2B Payment Services B2C Payments 104

Retail TouchPoints

AUGUST 6, 2024

By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. in Sept 2022. operations.

eCommerce 275

eCommerce Social Media Fashion B2C 275

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

Subscription 246

Subscription B2B Mobile Customer Experience 246

GetElastic

AUGUST 17, 2020

This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity , available now. The process of choosing an Ecommerce platform can seem overwhelming, particularly for B2B organizations that have little internal expertise or experience in Ecommerce. Interview your sales and customer support teams.

Document 113

Document eCommerce Platforms B2B eCommerce 113

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Also, create segmented lists for subscribers, leads and customers to tailor promotions to each of those audiences, too. Delighting Customers. Use A Customer Loyalty Program.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Con: The cost.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Forrester eCommerce

APRIL 9, 2021

Teams supporting retention, cross-sell, and upsell are most effective when they focus on the right signals from buyers and customers. At B2B Summit North America, learn more about these signals and how to use them.

B2B 326

B2B Customer Customer Loyalty Marketing 326

Retail TouchPoints

SEPTEMBER 13, 2023

For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. This can be as simple as adding a logo or digital receipts to each outgoing payment, thereby helping to jog customers’ memory and greatly reducing the odds of confusion when the bank statement arrives.

Shipping Costs 277

Shipping Costs Payment Services Banking Retail 277

Fabric Blog

JUNE 4, 2021

Improving customer loyalty is critical to B2B companies. Businesses thus tend to focus on long-term relationship building to maximize the value of each customer. With a complex buying process that involves multiple people, it can take considerable time to acquire new buyers.

B2B 52

B2B Customer Loyalty Improvements Customer 52

Forrester eCommerce

JUNE 14, 2022

It's customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.

Customer 359

Customer Customer Loyalty Customer Experience B2B 359

SellBrite

OCTOBER 16, 2019

In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 And how can your online business tap into the B2B ecommerce market? B2B Ecommerce: What is it? B2B ecommerce is the sale of goods and services from one business to another through an online or digital portal.

B2B 90

B2B eCommerce B2C Merchant Services 90

Retail TouchPoints

OCTOBER 5, 2021

We realized that our customers’ definition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue.

Omnichannel 287

Omnichannel Customer Loyalty B2C B2B 287

Forrester eCommerce

APRIL 25, 2023

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations. Yet no one would have foreseen how train travel could reach this pinnacle in […]

Travel 349

Travel Customer Customer Loyalty B2B 349

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. Stamped.io

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

JUNE 15, 2023

Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 320

B2C Customer Loyalty B2B Customer 320

Retail TouchPoints

AUGUST 24, 2023

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used.

Toys 246

Toys B2C Social Media Accessories 246

Forrester eCommerce

JANUARY 31, 2024

Existing SAP ECC customer or recent on-prem SAP S/4HANA customer? Take advantage of the new RISE migration discounts in 2024.

Customer 228

Customer Customer Loyalty Information Technology 228

Forrester eCommerce

APRIL 19, 2022

Customer marketing leaders, get ready for the spotlight. We’re having a “told you so” moment in customer marketing. As companies turn more attention to keeping their existing customers, the job of strengthening engagement, building loyalty, and developing advocates is front and center.

Customer 195

Customer Marketing Customer Loyalty Customer Experience 195

Forrester eCommerce

DECEMBER 13, 2022

Customer onboarding is critical for successful adoption, revenue retention, and growth.

Customer 195

Customer Customer Loyalty Customer Experience B2B 195

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Optimizely

JUNE 10, 2020

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty?

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Forrester eCommerce

MARCH 10, 2021

Our data shows that new logos account for close to 23% of total revenue, while retained business plus growth via upsell and cross-sell account for the rest. How are you protecting that 77%?

Customer 451

Customer Customer Loyalty Customer Experience B2B 451

Retail TouchPoints

APRIL 11, 2023

With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward. Instead, returns should be viewed as an opportunity to create a positive experience for a customer, leading to a loyal customer base and long-term ROI.

Customer Retention 297

Customer Retention Customer Loyalty B2B Customer 297

Retail TouchPoints

MAY 31, 2023

Remember that your response will be visible to other customers, and it’s crucial to maintain a positive tone. Promptly responding to a negative review can show that you take customer feedback seriously. Thank the customer for their feedback. Respond promptly. Try to respond within 24 to 48 hours of receiving the review.

Merchant Services 284

Merchant Services Improvements Social Media Mobile 284

Groove

MARCH 24, 2022

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. In addition, we use inbound marketing to engage new users to your eCommerce store and build an appealing website design to turn shoppers into customers. Our BigCommerce Services.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150