Forrester eCommerce

MAY 14, 2024

Last week I presented at my 10th, and final, Forrester B2B Summit North America. I say final not because the event is ending, but because I’m retiring from Forrester in June of this year. One of my sessions introduced the Forrester Customer-Led Sales Growth Model, which was a perfect way to summarize my views on […]

B2B 250

B2B Customer Presentation Events 250

Retail Technology Review

OCTOBER 19, 2021

B2B suppliers are failing buyers, new research has found, with 52% of e-commerce sites not fully meeting expectations.

eCommerce 142

eCommerce B2B Internet Retail Supplies 142

Forrester eCommerce

APRIL 5, 2022

Conversation automation technologies help B2B marketing and sales leaders holistically approach the design, deployment, and optimization of conversational interactions to deliver relevance and value in the moment while informing the timing and treatment of the next action.

B2B 195

B2B Technology Marketing Information 195

Forrester eCommerce

APRIL 4, 2024

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 225

B2B Marketing Technology Operations 225

Retail TouchPoints

APRIL 25, 2023

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping.

Technology 277

Technology eCommerce Shipping Costs Games 277

Forrester eCommerce

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 423

B2B Operations Technology Customer 423

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B e-commerce. What is driving this growth?

eCommerce 59

eCommerce B2B Shipping Costs Multichannel 59

Forrester eCommerce

AUGUST 14, 2020

A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation (..)

B2B 436

B2B B2C Webinar Technology 436

Retail TouchPoints

MAY 2, 2022

It’s no surprise that ecommerce has practically taken over the global economy. According to a study by the Öko-Institut in Berlin, ecommerce overall results in significantly lower carbon emissions than brick-and-mortar retail sales, mostly thanks to savings in heating and electricity. Technology and Sustainability.

eCommerce 334

eCommerce Shipping Costs B2B Clothing 334

Retail Technology Review

JANUARY 2, 3387

the clothing brand created following technical, functional and high-performance standards, has chosen global e-commerce platform provider Kooomo to launch its showcase website specifically designed for its growing B2B customer base. Blauer H.T.,

B2B 70

B2B eCommerce Platforms eCommerce Clothing 70

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Key data shows that: Mobile influences an average of over 40% of revenue in leading B2B organizations.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

SEPTEMBER 1, 2022

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

B2B 367

B2B Technology Consumer Marketing 367

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises.

B2B 163

B2B eCommerce Multi-channel White Paper 163

Forrester eCommerce

APRIL 10, 2023

B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing.

B2B 195

B2B Technology Marketing Customer 195

365 Retail

MARCH 19, 2024

Hokodo has released a report that explores the habits and e-commerce expectations of business buyers. An overwhelming majority of respondents (82%) said that having access to payment terms is either important or very important when choosing a new B2B supplier. Visit Hokodo to download the full report.

eCommerce 52

eCommerce Payments B2B Merchant Services 52

Forrester eCommerce

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

B2B 361

B2B Technology Marketing 361

Forrester eCommerce

JULY 3, 2023

Economic headwinds, competitive pressures and technological breakthroughs are putting more pressure on B2B marketing leaders than ever before. As our 2023 Predictions for B2B Marketing and Sales identified, an industry that has long […]

B2B 195

B2B Technology Marketing 195

Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 479

B2B Marketing Technology Information 479

Forrester eCommerce

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

Technology 195

Technology B2B Customer Operations 195

Forrester eCommerce

JULY 31, 2023

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370

B2B Technology Marketing Customer 370

Forrester eCommerce

JANUARY 24, 2023

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

Technology 338

Technology Marketing B2B Customer 338

Forrester eCommerce

JUNE 23, 2022

Over the past decade these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes Break down organizational silos Shorten time-to-competency Measure the impact of enablement programs These technologies […].

Technology 369

Technology B2B Customer 369

Forrester eCommerce

JULY 27, 2023

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.

Technology 195

Technology B2B Marketing Customer 195

Forrester eCommerce

AUGUST 5, 2021

Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services, particularly those driving innovation.

Payment Services 308

Payment Services B2B Technology Financial Services 308

GetElastic

SEPTEMBER 6, 2021

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Brian Beck , CEO, BECK Ecommerce.

B2B 144

B2B eCommerce White Paper Seminar 144

Forrester eCommerce

AUGUST 11, 2023

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks.

B2B 195

B2B Marketing Technology Customer 195

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies.

B2B 147

B2B eCommerce B2C Payment Services 147

Groove

MAY 7, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Tom McManus of KegWorks.com In this engaging podcast episode, Tom McManus, CEO of KegWorks, shares the journey of his business from a specialized eCommerce store to a prominent leader in architectural metalwork for the hospitality industry. bar renovations.

eCommerce 195

eCommerce Magento B2C BigCommerce 195

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention. Greater customer referrals.

B2B 146

B2B eCommerce Customer SEO 146

365 Retail

MAY 14, 2024

The e-commerce sector has started seizing an increasingly larger share of the European market sales income. More interestingly, the number of enterprises marketing their services and products to other businesses instead of end consumers is rising, aided by the growing variety of B2C companies diving into the B2B environment.

B2B 52

B2B eCommerce B2C Fulfillment 52

Groove

OCTOBER 6, 2020

B2B eCommerce businesses often run into problems when it comes to tracking inventory and processing orders. This was the case for one of our clients, so our team created a custom eCommerce integration to help the company modernize their website and upgrade the user experience. eCommerce Integration: Improving B2B Operations.

B2B 221

B2B Operations BigCommerce eCommerce 221

Fabric Blog

DECEMBER 14, 2021

I am partnering with fabric this Fall season to revisit concepts in my book Billion Dollar B2B E-Commerce and reflect on how organizations approached these concepts during the height of COVID-19 that pushed more business online. This is part seven of an eight-part series.

eCommerce 52

eCommerce eCommerce Platforms B2B Technology 52

GetElastic

SEPTEMBER 2, 2021

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141

B2B Management eCommerce B2C 141

Forrester eCommerce

JUNE 4, 2023

Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.

B2B 195

B2B Technology Customer 195

Forrester eCommerce

MAY 24, 2023

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195

B2B Marketing Technology Operations 195

Forrester eCommerce

MARCH 9, 2022

Though facing barriers, the B2B payment industry in APAC is not lacking innovations. Our recent research on the topic found that B2B payment innovations and trends in the region come from three dimensions.

Payment Services 195

Payment Services B2B Technology 195

Forrester eCommerce

FEBRUARY 27, 2024

And the fast development of emerging technologies such as AI/ML and blockchain makes the competitive landscape competition […] This has enabled fintech firms to deepen their market penetration. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition.

B2B 385

B2B Marketing Banking Games 385