Kissmetrics

SEPTEMBER 14, 2017

A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. White Papers. We offer a document (proposal template) that is specifically related to our product (online proposal software), and specific to an industry (accounting, marketing, architecture, etc).

SEO 279

SEO White Paper Document Improvements 279

FastSpring

AUGUST 15, 2019

Once SaaS companies figure out how to harness retargeting as a marketing tool, it can be one of the most successful ways to nurture and convert prospects into paying customers. Retargeting is a marketing model that resurfaces your product around the internet after someone has visited your website. The Nuts and Bolts of Retargeting.

White Paper 64

White Paper Customer Retention B2B Social Media 64

FastSpring

MARCH 27, 2023

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And that was particularly even more true for Cognota.

Payment Services 95

Payment Services Merchant Services Marketing Operations 95

Kibo

DECEMBER 17, 2020

B2B ecommerce is in the middle of a digital transformation. But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Personalization And B2B Ecommerce White Paper.

B2B 104

B2B White Paper Payment Services Channel 104

Kissmetrics

MARCH 12, 2018

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. In this post, we’ll dig into the features and updates you should have on your radar to get the most out of marketing yourself and your business on LinkedIn.

Marketing 205

Marketing Recommendation B2B Other 205

Payoneer

MAY 18, 2018

Editor’s note: This is a guest post from Eirini Kafourou, Marketing Specialist at Megaventory. On top of that, you should know that the process of attracting new customers is actually more expensive than delighting and retaining your existing ones – a conclusion that is supported by multiple studies , peer reviews , and company white papers.

Customer 35

Customer eCommerce Social Media White Paper 35

Ecommerce Platforms

NOVEMBER 26, 2018

Cue, ecommerce content marketing strategy. Let’s dive into content marketing in more detail. Why Ecommerce Content Marketing? In the words of Seth Godin : “Content Marketing is all the Marketing that’s left.” - Seth Godin. What kind of content does my market enjoy? in comparison. The man speaks sense!

White Paper 139

White Paper eCommerce Marketing Social Media 139

Ecommerce Platforms

OCTOBER 25, 2019

WePay is one of the better-known options on the market today. When WePay arrived on the market more than 10 years ago , it was designed to compete against various existing solutions like Stripe and PayPal. WePay's flexible API is now available for all manner of B2B, B2C, and P2P funding options.

Merchant Services 80

Merchant Services Payment Services Payments POS 80

Onilab User Guides

DECEMBER 21, 2018

Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. Magento has been named a leader in the Forrester Wave: B2B Commerce Suites For Midsize Organizations, Q3 2017 [link] pic.twitter.com/dEaxKYI8Ga. — Magento (@magento) August 31, 2017. Follow their instructions to mitigate damage.

Payment Services 45

Payment Services Merchant Services Payments Magento 45

Kibo

MAY 15, 2020

Personalized marketing is a strategy by which marketers leverage data and analytics to deliver personal experiences to customers and prospects. The goal of personalized marketing is to communicate with users on an individual level and to speak directly to their interests. The Importance of Personalized Marketing.

Marketing 62

Marketing Recommendation Information Customer Experience 62

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. Let’s look at a high-level overview of the holiday season for consumers and marketers alike to ensure your business is feeling jolly by the end of the holiday shopping season.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Kissmetrics

MAY 2, 2018

And when it comes to your content marketing , it’ll not only save you time, but it can deliver big, big results. Repurposing your content opens the doors to reaching more people and breathes life back into old posts that you know are well written and highly informative.” ~ Elna Cain , Professional B2B Writer. Or white papers.

White Paper 236

White Paper Webinar Social Media Blog 236

Liveintent

OCTOBER 21, 2019

But despite Facebook advertising’s popularity, the costs to market a business on the platform have been steadily rising over time thanks to an increase in demand on the platform and changes to the platform. Growth marketers are all about engaging customers at every stage of the funnel. Here’s how you can do just that.

White Paper 82

White Paper Social Media PPC B2C 82

Kissmetrics

JANUARY 2, 2019

So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. And of course, the tactics work for both B2B and B2C sites. For example, if you own a marketing related product or service, marketing blogs would be a great place to comment.

Article 273

Article Blog SEO Marketing 273

Liveintent

MAY 16, 2018

Today, when businesses use more than one medium to market their products/services, it’s important to maintain a consistent brand personality across all the channels including email marketing. The typography used for an apparel brand would not be the same as that used for a B2B business. Brand Personality.

White Paper 76

White Paper B2B Apparel Blog 76

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. In fact, it's the first single-page application (SPA) explicitly built for B2B businesses. One such platform is Sana Commerce. Go to top. It's well-reviewed.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 90

eCommerce Multi-channel Social Media Article 90

Kissmetrics

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

White Paper 286

White Paper Social Media SEO Blog 286

Email Audience

OCTOBER 21, 2019

We all are email marketers here, so what we need is some new and — what’s more important — actionable tactics to engage subscribers, make them click, and therefore boost our email conversion. One of the hottest email marketing trends in 2019 , it’s going to work even better now. Keep reading to find out. 2x more conversion.

White Paper 40

White Paper Shopping Carts Books Marketing 40

ROI Revolution

JANUARY 13, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. What does this mean for your brand if you choose to implement a programmatic advertising strategy into your marketing mix? December 1. October 27.

Consumer 78

Consumer eCommerce Mobile Social Media 78