Kissmetrics

JUNE 23, 2020

Keyword research for Google & Amazon rankings (and the differences) Data sources How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon Amazon promotions & lightning Optimize your listings Using Facebook Messenger & Manychat Amazon PPC Sell more to your existing customers.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. They may find it through your PPC ads, in search results, or even through social media. For one, PPC ads can reach people on a variety of channels and networks. Social Media.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

JANUARY 15, 2020

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. So, how do we frame thinking around PPC?

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

FEBRUARY 2, 2018

A recent study found that “55% of consumers visit stores before buying online.”. The study goes on to confirm that “more than half (56%) of 18-24 year-old shoppers say they buy products sight unseen.”. B2B companies often suffer from the reverse. Treat SEO like PPC. PPC only focuses on keywords that convert.

PPC 185

PPC SEO Blog B2B 185

Kissmetrics

FEBRUARY 23, 2021

A 2019 study by Snapchat found filters are one of the main reasons users spend time on the app. As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads. If you are a B2B company or you target older consumers, then Snapchat probably isn’t for you.

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company.

Management 213

Management Marketing PPC Banking 213

Kissmetrics

FEBRUARY 4, 2021

NP Digital Case Studies and Awards. Most recently, our work with Adobe won MediaPost’s 2020 OMMA Awards in the Search Marketing: SEO Campaign category, and another client, PROS, won Search Engine Land’s Landy Award for the Best B2B Search Marketing Initiative. Check out our Adobe XD Case Study and learn more about our work.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

SEPTEMBER 14, 2017

The value-offer of lead magnets are often pieces of content like: Case studies. After using their product to grade your AdWords account, they are betting on the fact that they will find areas of improvement, and that their PPC software will be more attractive. White Papers. Exclusive videos. But they can also be: Discounts. Free tools.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. The study revealed that a large percentage of users who signed up for a free trial didn’t upgrade to a premium (paid) solution after the trial period.

PPC 335

PPC Web Design Social Media Blog 335

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. If you’re in B2B sales, LinkedIn might be the horse you want to ride. Are the most expensive and broad keywords out of reach for your PPC budget? high converting traffic). Don’t let it happen to you.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. That’s why you need to diversify where you choose to advertise.

White Paper 82

White Paper Social Media PPC B2C 82

Kissmetrics

JULY 31, 2017

A recent Tomoson study found that this kind of influencer marketing is “the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.”. A recent study found that only 14% of respondents could recall the banner ad on the page they just visited. This shouldn’t be surprising.

Books 212

Books PPC Social Media Marketing 212

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. According to Marketo, the average returns for B2B ABM are huge. So the try organic posting.

Marketing 249

Marketing Mobile PPC Games 249

eCommerceFuel

FEBRUARY 17, 2017

For us it started out in text marketing…not text marketing, excuse me, just standard Google PPC text ads. So this is my home for that research and those case studies and those advisory pieces on the bits of information that I’ve discovered to help people grow their business and make sound decisions in each of their avenues.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

BigCommerce

AUGUST 31, 2017

Shayla Price, B2B Marketer. On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc. Spend more time studying the trends of your customers. Study your keywords that will be your core for SEO. Try to narrow in on your focus.

Marketing 252

Marketing Shipping Costs Multi-channel X-cart 252

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.

PPC 205

PPC eCommerce Improvements Management 205

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

Omnisend

JANUARY 5, 2024

You could use user-generated content to increase your brand and product credibility, for example, include customer video testimonials, product reviews, and case studies. Paid advertising Paid or pay-per-click (PPC) advertising models are offered by search engines like Google and also social networks like Facebook.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. B2B ecommerce sales have grown from $1.1

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. B2B ecommerce sales have grown from $1.1

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2022

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. B2B sales challenges.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. B2B ecommerce sales have grown from $1.1

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. B2B ecommerce sales have grown from $1.1

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

OCTOBER 7, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. B2B sales challenges.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

NOVEMBER 4, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

APRIL 8, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. B2B sales challenges.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

NOVEMBER 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. B2B sales challenges.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 9, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. B2B sales challenges.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147