Remove B2C Remove Consumer Remove Customer Data Remove Customer Loyalty
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Why B2C Marketers Need to Own All Customer Data

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Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. Seems simple?

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Should Your B2C Brand Switch to Direct-to-Consumer?

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Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

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How Integrations Power B2C Marketing

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But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data.

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How Contextual Commerce Improves Customer Loyalty

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But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

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Keep Your Eye on the Customer Engagement

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Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

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Personalized Marketing Equals Better Marketing Results

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According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Gather relevant customer data.

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Who Exactly is Your Ideal Ecommerce Customer?

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As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. …and much more.

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