Optimizely
SEPTEMBER 18, 2018
For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. It’s incredibly hard to authentically and organically build up brand loyalty. We hope you can learn a few lessons about brand loyalty and apply them to your own business. But it is possible!
Optimizely
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?
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Optimizely
MARCH 14, 2019
Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.
365 Retail
MARCH 8, 2023
Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. AI-idols are set to become more commonplace in the year ahead. Tech advances have increased engagement by allowing virtual influencers to appear in livestreams alongside real people.
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. However, it is important that B2B organizations do not become trapped in a B2C personalization mindset.
Ecommerce Platforms
SEPTEMBER 16, 2019
More often than not, an online business operates in the same fashion as brick and mortar stores. The Keyword planner helps you make good strides for your B2C website. For B2C setups, you can never go wrong with it's blogging functionality. Customer Loyalty Program. Integrate with payment processors like Stripe.
Optimizely
JULY 31, 2018
Where to start: Remembering Kate Spade — A look back on how the popular designer and trailblazer found her feet in the fashion industry. Where to start: How to Attract Customers and Keep Them Forever — Customer loyalty and customer retention go hand-in-hand. But it all starts with a great customer experience.
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