article thumbnail

How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. You’ll never be able to compete with Amazon because all of this is incredibly expensive! So stop trying.

article thumbnail

Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding eCommerce Business Models: A Guide

Wiser

Key factors to consider include the brand’s target audience, product offerings, pricing strategy, and scalability. The chosen model should align with the brand’s long-term growth strategy and customer satisfaction objectives. Key Features: Relationship-driven, bulk orders, contract-based pricing.

article thumbnail

Removing Friction In The eCommerce Customer Journey

Groove

That’s why it’s important to provide a frictionless shopping experience to prospective customers who are motivated to convert. Elements such as fast site speed and quick page load times, clear prices, explanatory product descriptions and a one-page checkout will have a positive impact on visitors.

eCommerce 370
article thumbnail

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Here is an example of nice branded shipping confirmation : 3.

article thumbnail

6 Valuable Lessons from Etail East 2018

Optimizely

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

article thumbnail

An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

The Keyword planner helps you make good strides for your B2C website. You need to compare their pricing techniques. Consider having a snippet of the feedback from customers. The reason being that its pricing model works out for merchants looking to open up small online stores. How responsive are their product pages?

eCommerce 172